Feathered Friends
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
scale momentum Published above 5,000 monthly branded searches.
what drives the score Feathered Friends in the index
In the August 2026 edition, Feathered Friends ranks #161 of 184 brands overall and #93 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is growing. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About Feathered Friends
Feathered Friends makes down sleeping bags, down outerwear, down bedding and a range of climbing and mountaineering gear, sewn in Seattle. The product range spans three-season and winter/expedition sleeping bags, down jackets and pants for men and women, gloves, footwear, and technical gear such as tents, climbing equipment, sleeping pads and snowshoes, aimed at hikers, climbers and mountaineers who need reliable insulation in cold and alpine conditions.
The brand sells directly to consumers through its own website, organising products by season and use, from autumn-weight bags to extreme winter and expedition equipment. Alongside its own down bags, apparel and bedding, Feathered Friends also stocks third-party climbing hardware, tents and other outdoor equipment, positioning itself as both a maker of down products and a broader outfitter for backcountry and mountain travel.
Search demand
How often people search for Feathered Friends by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in June.
Social audience
- Instagram featheredfriends1972 28,848
- Facebook FeatheredFriends –
Followers as shown on each platform, end of August 2026.
Products
- Products in store901
- New in the last 90 days91
- Typical priceUS$200
- Price rangeUS$3 – US$2,285
From Feathered Friends's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
Tools detected on featheredfriends.com. Detection covers common apps and may miss some.
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Feathered Friends: common questions
What does Feathered Friends sell?
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers. Known for: Down sleeping bags, Down jackets and pants, Down comforters and pillows, Climbing equipment and Tents.
Where is Feathered Friends from?
Feathered Friends is based in Seattle, United States.
Where can you buy Feathered Friends?
Feathered Friends sells through its own online store. Its online store is at featheredfriends.com.
When was Feathered Friends founded?
Feathered Friends was founded in 1972.
Who founded Feathered Friends?
Feathered Friends was founded by Peter Hickner and Carol Hickner.
Is Feathered Friends growing?
Branded search for Feathered Friends is declining over the past year.
What brands are similar to Feathered Friends?
Brands similar to Feathered Friends in the index include Organic Climbing, NOMAD Grills, Moon Climbing and ON3P.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.