branded_search Branded search
How many people search for the brand by name each month, worldwide. The clearest sign of demand a brand has created.
scale weight 0.35
August 2026 edition · method v1.1
The index of
direct-to-consumer brands.
Commerce Gantry ranks D2C product brands worldwide on search demand, site traffic and social audience. It is rebuilt every month from public signals.
- brands
- 184
- categories
- 8
- countries
- 15
- updated
- monthly
| 1 | Vivobarefoot GB | 77.8 | 55 | – |
| 2 | Cotopaxi US | 74.2 | 58 | – |
| 3 | Passenger GB | 70.9 | 67 | – |
| 4 | KUIU US | 70.5 | 57 | – |
| 5 | Rapha GB | 68.5 | 34 | – |
| 6 | Peak Design US | 67.9 | 53 | – |
| 7 | RevolutionRace SE | 67.3 | 60 | ▲1 |
| 8 | Finisterre GB | 67.2 | 63 | ▲2 |
| 9 | Filson US | 66.9 | 38 | – |
| 10 | Lectric eBikes US | 65.8 | 70 | ▼3 |
| 11 | Simms US | 65.8 | 45 | – |
| 12 | Rose Bikes DE | 64.3 | 60 | ▲1 |
| 13 | Xero Shoes US | 64.2 | 55 | ▲1 |
| 14 | Solo Stove US | 63.9 | 40 | ▼2 |
| 15 | MAAP AU | 63.0 | 63 | – |
| 16 | Outdoor Research US | 63.0 | 61 | – |
| 17 | Commencal FR | 62.7 | 61 | – |
| 18 | Salewa IT | 62.1 | 55 | ▲3 |
| 19 | Aventon US | 61.6 | 70 | ▼1 |
| 20 | KÜHL US | 61.4 | 57 | ▼1 |
| 21 | Deuter DE | 61.3 | 58 | ▼1 |
| 30 | Ortlieb DE | 58.8 | 60 | – |
| 31 | Ruffwear US | 58.7 | 57 | – |
| 34 | Topo Designs US | 57.2 | 55 | ▼1 |
| 50 | Mountain House US | 53.5 | 64 | – |
| 56 | Mystery Ranch US | 51.9 | 28 | ▲1 |
| 58 | Db Journey NO | 51.4 | 71 | ▲3 |
| 82 | WANDRD US | 46.2 | 48 | ▼2 |
| 99 | Gregory US | 43.7 | 63 | – |
| 114 | Barebones US | 40.4 | 47 | ▼4 |
| 127 | Peak Refuel US | 37.7 | 53 | ▲2 |
| 145 | Kurgo US | 33.0 | 44 | – |
| 150 | United by Blue US | 32.0 | emerging | ▼1 |
| 164 | ULA US | 25.9 | emerging | ▼2 |
| 179 | Pa'lante Packs US | 15.1 | emerging | – |
No brands match.
01 · signals
Three public signals, one score.
We measure each brand the same way, then rank it against its category and against every brand in the index.
site_traffic Site traffic
Estimated visits to the brand's own store, blended with public popularity rankings (Chrome UX Report and Tranco).
scale weight 0.35
social_followers Social audience
Followers across Instagram, TikTok, Pinterest and YouTube, captured as monthly snapshots.
scale weight 0.30
Ad activity feeds Momentum only.
02 · scoring
Open weights. Versioned.
Scale measures how big a brand is today. Momentum measures how fast it is growing, blending 12-month and 3-month change.
Every metric is scored 0 to 100 on a fixed log scale, so every 10x in size adds the same points. Momentum is absolute: 50 means flat. Brands with under 5,000 monthly searches are labelled emerging instead of getting a Momentum score.
Full methodologyversion: 1.1 normalise: transform: log10 # every 10x adds the same number of points anchors: # [value scoring 0, value scoring 100], clamped search: [1000, 1000000] # monthly branded searches visits: [1000, 10000000] # monthly site visits rank: [1000000, 1000] # traffic rank (Tranco, CrUX) social: [1000, 10000000] # followers, all platforms scale: # how big a brand is today search: 0.35 traffic: 0.35 # visits 0.5 + Tranco rank 0.3 + CrUX rank 0.2 social: 0.30 momentum: # how fast it is growing; 50 = flat growth_12m: 0.60 growth_3m: 0.40 # year-on-year: last 3 months vs same 3 a year ago growth_blend: search: 0.40 traffic: 0.35 social: 0.20 # counts after 3 monthly snapshots ads: 0.05 doubling_scores: 88 # growth of 2x scores 88, halving scores 12 min_baseline_searches: 5000 # below this: "emerging" smoothing: window_months: 3 risers_consecutive_months: 2
03 · who's in
Product brands selling direct.
The index covers product brands that sell through their own online store, whether that's most of their business or sits alongside retail.
included
own_brand | Sells its own-brand physical products, made or sourced |
own_checkout | Sells direct through a checkout on its own site |
size_floor | 1,000+ branded searches a month, plus a top-1M site or 20k+ social followers |
excluded
retailer | Retailers, marketplaces and multi-brand stores |
graduated | Top-10k sites or $300M+ estimated revenue: moved to the graduated list |
The index, monthly.
New rankings, the fastest risers and notable new entrants, in one short email each month.
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