Ooni – D2C Ranking & Growth Metrics
Outdoor pizza ovens and pizza-making equipment for home cooks
Last updated · August 2026 edition · method v1.2
Ooni ranks #6 of 312 D2C brands in the August 2026 edition and #3 of 111 in Sports & Outdoor, down 3 places on last month. We estimate Ooni's revenue is flat year on year (low confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among sports & outdoor brands selling pizza ovens, its closest competitor is KUIU (#4).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ooni is today: #6 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ooni's revenue growing?
We estimate Ooni's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ooni growing?
Ooni's Momentum score is 49.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #13 to #6 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ooni
Ooni makes outdoor pizza ovens for home cooks who want to recreate restaurant-style pizza in their own gardens or kitchens. The range spans gas-powered, multi-fuel (wood and charcoal) and electric indoor models in various sizes, alongside spiral dough mixers, pizza peels, oven covers, cast iron cookware, dough tools and other accessories. Products are sold directly through the Ooni website as well as through dealers, with options to buy individual items or bundles that combine ovens with accessories.
The brand is positioned around the ritual of making fresh pizza at home, offering tools for dough preparation, cooking and serving. Ooni sells across several regions including the United States, United Kingdom, Europe, Canada, Australia and New Zealand, with localised pricing and shipping. Alongside hardware, it offers recipes, guides and grocery items such as dough balls, supporting customers from dough-making through to baking. The catalogue is organised by fuel type and generation, with ongoing updates to oven models and mixers.
Ooni branded search volume
How often people search for Ooni by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in May and June and lowest in February.
Ooni's audience, products and channels
Social audience
- Instagram oonihq 771,691
- TikTok oonihq 90,800
- YouTube 105,000
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store123
- New in the last 90 days3
- Typical priceUS$150
- Price rangeUS$10 – US$1,856
From Ooni's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, France, Canada and Germany.
Ecommerce stack
- SubscriptionsRecharge
- ReviewsYotpo, Trustpilot
- PaymentsKlarna
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on ooni.com; detection covers common apps and may miss some.
Ooni competitors
The sports & outdoor brands closest to Ooni: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Performance hunting gear and technical clothing sold direct to consumers
Colourful outdoor packs, apparel and travel gear with a giving-focused mission.
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
Fishing apparel and gear including waders, wading boots and jackets
German direct-to-consumer bike brand selling bikes, apparel, parts and accessories.
Ooni vs KUIU
KUIU leads on both size and growth: Scale 70.5 against 70.2, and Momentum 55 against 49. See KUIU's page.
| August 2026 | Ooni | KUIU |
|---|---|---|
| Overall rank | #6 | #4 |
| Sports & Outdoor rank | #3 | #2 |
| Scale (size) | 70.2 | 70.5 |
| Momentum (growth) | 49.1 | 54.5 |
| Branded search | 72 | 78 |
| Site traffic | 65 | 61 |
| Social audience | 75 | 73 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ooni: common questions
What does Ooni sell?
Outdoor pizza ovens and pizza-making equipment for home cooks. Known for: Koda gas pizza ovens, Karu multi-fuel pizza ovens, Volt electric pizza ovens, Halo spiral dough mixers and Pizza peels and oven accessories.
Where is Ooni from?
Ooni is based in United Kingdom.
Where can you buy Ooni?
Ooni sells through its own online store and selected retailers. Its online store is at ooni.com.
Is Ooni's revenue growing?
We estimate Ooni's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ooni's competitors?
Ooni's closest competitors in the Sports & Outdoor category are KUIU, Cotopaxi, Lectric eBikes and Simms.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.