Top D2C Travel & Bags Brands (August 2026)
Commerce Gantry tracks 10 travel & bags brands that sell direct to consumers, from United States, Germany and Norway. In the August 2026 edition, Peak Design leads the category on Scale. Db Journey has the strongest Momentum.
Covers direct-to-consumer bags, backpacks and packs brands, among others. See also the full D2C brand rankings.
A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →| 12 | Peak Design US | 67.9 | 43 | ↓shrinking |
| 47 | Ortlieb DE | 58.8 | 50 | →flat |
| 54 | Topo Designs US | 57.2 | 44 | →flat |
| 85 | Mystery Ranch US | 51.9 | 33 | ↓shrinking |
| 89 | Db Journey NO | 51.4 | 59 | ↑growing |
| 124 | WANDRD US | 46.2 | 36 | ↓shrinking |
| 154 | Gregory US | 43.7 | 49 | →flat |
| 238 | United by Blue US | 32.0 | emerging | ↓shrinking |
| 273 | ULA US | 25.9 | emerging | →flat |
| 304 | Pa'lante Packs US | 15.1 | emerging | →flat |
No brands match.
The brands
- Peak Design · United States
Bags, camera gear and phone accessories for travel and everyday carry.
- Ortlieb · Germany
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
- Topo Designs · United States
Bags, packs and apparel for everyday use and travel
- Mystery Ranch · United States
Load-hauling backpacks for military, fire, hunting and everyday use
- Db Journey · Norway
Norwegian-designed backpacks, luggage and sports travel bags.
- WANDRD · United States
Travel and camera backpacks, slings and bags for photographers and travellers
- Gregory · United States
Backpacks and travel bags for hiking, trekking and everyday travel
- United by Blue · United States
Sustainable bags and accessories that fund waterway cleanups.
- ULA · United States
Ultralight backpacking packs and gear made in Utah
- Pa'lante Packs · United States
Ultralight backpacks and hiking gear for backpackers.
Other categories
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