WANDRD – D2C Ranking & Growth Metrics
Travel and camera backpacks, slings and bags for photographers and travellers
Last updated · August 2026 edition · method v1.2
WANDRD ranks #124 of 312 D2C brands in the August 2026 edition and #6 of 10 in Travel & Bags, down 2 places on last month. We estimate WANDRD's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among travel & bags brands selling camera backpacks, its closest competitor is Peak Design (#12).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big WANDRD is today: #124 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is WANDRD's revenue growing?
We estimate WANDRD's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is WANDRD growing?
WANDRD's Momentum score is 36.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #111 to #124 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About WANDRD
WANDRD designs backpacks, slings, duffels and accessories aimed at photographers, travellers and everyday carriers who need durable, well-organised gear. The range includes photo and video backpacks such as the PRVKE, travel and everyday backpacks, sling bags like the ROGUE, carryall duffels and a fanny pack, along with camera protection and travel accessories. Products are built around modular storage, weather resistance and features suited to camera equipment and multi-day travel.
The brand sells directly to consumers through its own website, offering a lifetime guarantee, thirty-day returns and free shipping over a stated threshold within the contiguous United States. WANDRD began with a Kickstarter launch of its first bag, the PRVKE, and has since expanded into a wider catalogue of backpacks, slings and travel accessories, continuing to sell primarily online rather than through third-party retail.
WANDRD branded search volume
How often people search for WANDRD by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
WANDRD's audience, products and channels
Social audience
- Instagram wandrd 197,972
- TikTok wandrdgear 3,443
- YouTube WANDRD 10,900
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store262
- New in the last 90 days7
- Typical priceUS$64
- Price rangeUS$5 – US$500
From WANDRD's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo
- LoyaltyLoyaltyLion
- AnalyticsTriple Whale, Hotjar
Tools detected on wandrd.com; detection covers common apps and may miss some.
WANDRD competitors
The travel & bags brands closest to WANDRD: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Bags, camera gear and phone accessories for travel and everyday carry.
Backpacks and travel bags for hiking, trekking and everyday travel
Load-hauling backpacks for military, fire, hunting and everyday use
Ultralight backpacks and hiking gear for backpackers.
Norwegian-designed backpacks, luggage and sports travel bags.
WANDRD vs Peak Design
Peak Design leads on both size and growth: Scale 67.9 against 46.2, and Momentum 43 against 36. See Peak Design's page.
| August 2026 | WANDRD | Peak Design |
|---|---|---|
| Overall rank | #124 | #12 |
| Travel & Bags rank | #6 | #1 |
| Scale (size) | 46.2 | 67.9 |
| Momentum (growth) | 36.4 | 43.4 |
| Branded search | 43 | 76 |
| Site traffic | 39 | 59 |
| Social audience | 58 | 68 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
WANDRD: common questions
What does WANDRD sell?
Travel and camera backpacks, slings and bags for photographers and travellers. Known for: PRVKE backpack, ROGUE sling, Carryall Duffel, Transit Travel Backpack and D1 Fanny Pack.
Where is WANDRD from?
WANDRD is based in United States.
Where can you buy WANDRD?
WANDRD sells through its own online store and selected retailers. Its online store is at wandrd.com.
When was WANDRD founded?
WANDRD was founded in 2015.
Who founded WANDRD?
WANDRD was founded by Spencer.
Is WANDRD's revenue growing?
We estimate WANDRD's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are WANDRD's competitors?
WANDRD's closest competitors in the Travel & Bags category are Peak Design, Gregory, Mystery Ranch and Pa'lante Packs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.