Top D2C Tech Brands (August 2026)

A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).

It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.

Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.

Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.

50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).

Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.

Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.

It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.

Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.