Pela – D2C Ranking & Growth Metrics
Compostable phone cases for iPhone, Google Pixel and Samsung Galaxy.
Last updated · August 2026 edition · method v1.3
Pela ranks #35 of 366 D2C brands in the August 2026 edition and #1 of 4 in Tech, up 1 place on last month. We estimate Pela's revenue is flat year on year (low confidence). Branded search is declining over the past year. Among tech brands selling compostable phone cases, its closest competitor is Nomad (#151).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pela is today: #35 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Pela's revenue growing?
We estimate Pela's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pela growing?
Pela's Momentum score is 51.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pela
Pela Case makes phone cases for iPhone, Google Pixel and Samsung Galaxy devices, positioned around the idea of compostable, eco-friendly materials rather than conventional plastic. The range covers current and older phone models, with seasonal and themed design collections alongside plain and clear case options, and a tool allowing customers to create their own design. The brand also offers related accessories under its wider product information, including details on manufacturing and materials used.
Pela Case sells directly to consumers through its own website, organised by phone model and by design theme, with pricing and shipping terms shown in multiple currencies. The site presents information on its environmental approach, manufacturing process and material composition, alongside standard customer service pages such as FAQs, shipping, returns and reviews. The brand targets smartphone owners looking for protective cases as an alternative to standard plastic options, with an emphasis on compostability and reduced environmental footprint rather than on technical protection features alone.
Pela branded search volume
How often people search for Pela by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Pela's audience, products and channels
Social audience
- Instagram pelacase 632,492
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days998
- Typical priceUS$65
- Price rangeUS$30 – US$75
From Pela's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Australia, the UK and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Postscript
- SubscriptionsRecharge
- ReviewsOkendo
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on pelacase.com; detection covers common apps and may miss some.
Pela competitors
The tech brands closest to Pela: same kind of product first, then the nearest in size. See every brand in Tech or the full D2C brand rankings.
iPhone cases, Apple Watch bands and charging gear for everyday carry
Charging accessories and stands for Apple devices
Designed tech accessories and cases for Apple devices
Pela vs Nomad
Pela leads on both size and growth: Scale 63.5 against 47.4, and Momentum 52 against 51. See Nomad's page.
| August 2026 | Pela | Nomad |
|---|---|---|
| Overall rank | #35 | #151 |
| Tech rank | #1 | #2 |
| Scale (size) | 63.5 | 47.4 |
| Momentum (growth) | 51.6 | 50.6 |
| Branded search | 63 | 33 |
| Site traffic | 58 | 43 |
| Social audience | 70 | 69 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pela: common questions
What does Pela sell?
Compostable phone cases for iPhone, Google Pixel and Samsung Galaxy. Known for: iPhone cases, Google Pixel cases, Samsung Galaxy cases, Compostable materials and Make Your Own Case.
Where is Pela from?
Pela is based in Canada.
Where can you buy Pela?
Pela sells through its own online store and selected retailers. Its online store is at pelacase.com.
Is Pela's revenue growing?
We estimate Pela's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pela's competitors?
Pela's closest competitors in the Tech category are Nomad, Twelve South and Native Union.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.