Top D2C Home Brands (August 2026)
Commerce Gantry tracks 121 home brands that sell direct to consumers, from United States, France, Sweden, United Kingdom, Canada, Denmark, Spain, Australia, IL, Japan and . In the August 2026 edition, MacKenzie-Childs leads the category on Scale. Weezie has the strongest Momentum.
Covers direct-to-consumer furniture, bedding, cookware, products, mattresses, decor, furnishings and rugs brands, among others. See also the full D2C brand rankings.
A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →| 5 | MacKenzie-Childs US | 70.3 | 54 | →flat |
| 7 | Lulu and Georgia US | 70.0 | 48 | →flat |
| 8 | Tikamoon FR | 70.0 | 54 | →flat |
| 9 | Desenio SE | 69.4 | 46 | →flat |
| 11 | Tylko GB | 68.0 | 63 | ↑growing |
| 15 | Caraway US | 66.9 | 50 | →flat |
| 17 | Cozy Earth US | 66.0 | 41 | ↓shrinking |
| 20 | Made In US | 65.5 | 43 | →flat |
| 21 | Brooklinen US | 65.2 | 41 | ↓shrinking |
| 25 | McGee & Co. US | 63.6 | 46 | →flat |
| 28 | Boll & Branch US | 62.8 | 61 | ↑growing |
| 30 | Rove Concepts CA | 62.4 | 34 | ↓shrinking |
| 35 | Thuma US | 61.1 | 34 | ↓shrinking |
| 38 | Silk & Snow CA | 60.7 | 55 | →flat |
| 39 | Piglet in Bed GB | 60.6 | 59 | ↑growing |
| 42 | Cox & Cox GB | 59.8 | 50 | →flat |
| 49 | Nugget US | 58.6 | 39 | ↓shrinking |
| 51 | Blueland US | 57.9 | 39 | ↓shrinking |
| 52 | Framebridge US | 57.7 | 50 | →flat |
| 55 | Revival Rugs US | 57.1 | 52 | →flat |
| 58 | Ferm Living DK | 56.7 | 61 | ↑growing |
| 59 | Branch Basics US | 56.5 | 39 | ↓shrinking |
| 68 | Poster Store SE | 55.2 | 40 | ↓shrinking |
| 69 | Simba Sleep GB | 55.0 | 43 | →flat |
| 70 | Loaf GB | 54.8 | 50 | →flat |
| 76 | Fellow US | 53.8 | 45 | →flat |
| 78 | Nkuku GB | 53.6 | 41 | ↓shrinking |
| 88 | The Sill US | 51.5 | 38 | ↓shrinking |
| 90 | Weezie US | 51.2 | 82 | ↑growing |
| 91 | Graham & Green GB | 51.2 | 40 | ↓shrinking |
| 97 | Garden Trading GB | 50.1 | 41 | ↓shrinking |
| 98 | Heath Ceramics US | 50.0 | 51 | →flat |
| 102 | Blu Dot US | 49.4 | 33 | ↓shrinking |
| 107 | The Citizenry US | 49.0 | 34 | ↓shrinking |
| 111 | Misen US | 48.7 | 66 | ↑growing |
| 112 | Swyft GB | 48.6 | 61 | ↑growing |
| 113 | TUSHY US | 48.3 | 43 | ↓shrinking |
| 118 | Aquasana US | 47.4 | 38 | ↓shrinking |
| 121 | Annie Selke US | 46.4 | 39 | ↓shrinking |
| 128 | Smithey US | 45.9 | 60 | ↑growing |
| 130 | East Fork US | 45.9 | 57 | ↑growing |
| 131 | Maiden Home US | 45.8 | 41 | ↓shrinking |
| 133 | Pehr CA | 45.7 | 52 | →flat |
| 134 | Sixpenny US | 45.7 | 46 | →flat |
| 135 | Coyuchi US | 45.7 | 48 | →flat |
| 136 | Burrow US | 45.7 | 27 | ↓shrinking |
| 140 | Lorena Canals ES | 45.5 | 63 | ↑growing |
| 141 | Koh AU | 45.5 | 52 | →flat |
| 149 | Schoolhouse US | 44.2 | 33 | ↓shrinking |
| 151 | Naturepedic US | 44.0 | 55 | →flat |
| 152 | Dropps US | 43.9 | 39 | ↓shrinking |
| 156 | Rowen & Wren GB | 43.3 | 53 | →flat |
| 158 | Soak&Sleep GB | 43.2 | 49 | →flat |
| 159 | Clearly Filtered US | 43.2 | 37 | ↓shrinking |
| 162 | Lalo US | 42.8 | 35 | ↓shrinking |
| 164 | Albany Park US | 42.6 | 31 | ↓shrinking |
| 165 | Gathre US | 42.2 | 45 | →flat |
| 173 | MagicLinen IL | 41.2 | 48 | →flat |
| 176 | Barebones US | 40.4 | 47 | →flat |
| 185 | Dowsing & Reynolds GB | 39.3 | 52 | →flat |
| 188 | Bearaby US | 39.0 | 36 | ↓shrinking |
| 189 | Jungalow US | 38.9 | 36 | ↓shrinking |
| 190 | Dusen Dusen US | 38.8 | 42 | →flat |
| 191 | Cultiver CA | 38.5 | 42 | ↓shrinking |
| 192 | P.F. Candle Co. US | 38.4 | 47 | →flat |
| 195 | Armadillo US | 38.0 | 37 | ↓shrinking |
| 196 | Darlings of Chelsea GB | 37.9 | 59 | →flat |
| 200 | Homesick US | 37.5 | 41 | →flat |
| 202 | Sunday Citizen US | 37.1 | 35 | ↓shrinking |
| 206 | Patch GB | 36.6 | 39 | ↓shrinking |
| 207 | smol GB | 36.6 | emerging | →flat |
| 211 | Fable Home CA | 36.1 | emerging | →flat |
| 212 | Floyd US | 36.0 | 37 | ↓shrinking |
| 213 | Brod & Taylor US | 35.7 | 72 | ↑growing |
| 215 | Bloomscape US | 35.1 | emerging | ↓shrinking |
| 218 | KINTO JP | 34.5 | 51 | →flat |
| 222 | Vitruvi CA | 34.3 | 41 | ↓shrinking |
| 225 | Mud Australia AU | 34.2 | 57 | ↑growing |
| 227 | Molekule US | 33.2 | 35 | ↓shrinking |
| 228 | Tala GB | 33.1 | emerging | →flat |
| 233 | Nest Bedding US | 32.9 | 47 | →flat |
| 234 | Material US | 32.6 | 37 | ↓shrinking |
| 237 | Nolah US | 32.0 | 49 | →flat |
| 239 | Artfully Walls US | 31.7 | 55 | →flat |
| 242 | Outer US | 31.4 | emerging | →flat |
| 244 | Eve Sleep GB | 31.2 | 39 | ↓shrinking |
| 245 | Bedfolk GB | 31.2 | emerging | ↑growing |
| 246 | Sijo US | 31.0 | 49 | →flat |
| 248 | Brooklyn Candle Studio US | 30.9 | 45 | →flat |
| 249 | Hawkins New York US | 30.8 | 59 | ↑growing |
| 250 | Sabai US | 30.8 | emerging | →flat |
| 251 | Estelle Colored Glass US | 30.7 | emerging | ↓shrinking |
| 254 | Xtrema US | 29.8 | 40 | ↓shrinking |
| 255 | Field Company US | 29.7 | emerging | ↓shrinking |
| 256 | BenchMade Modern US | 29.4 | emerging | →flat |
| 257 | Kassatex US | 29.2 | 44 | ↓shrinking |
| 258 | Riley Home US | 28.9 | emerging | ↑growing |
| 260 | PlushBeds US | 28.3 | 38 | ↓shrinking |
| 261 | Cedar & Moss US | 28.0 | emerging | →flat |
| 264 | Buffy US | 27.4 | emerging | ↓shrinking |
| 267 | Industry West US | 26.8 | emerging | ↓shrinking |
| 268 | Léon & George US | 26.4 | emerging | ↓shrinking |
| 270 | ettitude US | 26.3 | 47 | →flat |
| 274 | Yardbird US | 25.5 | emerging | ↓shrinking |
| 275 | Great Jones US | 25.5 | emerging | ↓shrinking |
| 277 | Medley US | 25.1 | emerging | →flat |
| 278 | Rough Linen US | 25.0 | emerging | →flat |
| 280 | Year & Day US | 24.4 | emerging | →flat |
| 281 | Snowe US | 24.2 | emerging | →flat |
| 282 | Caravane FR | 23.9 | emerging | →flat |
| 285 | Otherland US | 23.3 | emerging | →flat |
| 291 | Onsen US | 22.7 | emerging | →flat |
| 292 | Netherton Foundry GB | 22.6 | emerging | ↑growing |
| 294 | Mila | 22.1 | emerging | ↓shrinking |
| 297 | Birch Living US | 21.0 | emerging | →flat |
| 298 | Sheets & Giggles US | 20.6 | emerging | ↓shrinking |
| 299 | Felt+Fat US | 20.4 | emerging | ↓shrinking |
| 302 | Notary Ceramics US | 18.7 | emerging | →flat |
| 303 | Cleancult US | 18.6 | 43 | ↓shrinking |
| 306 | Kilne CA | 14.2 | emerging | ↓shrinking |
| 310 | Takasa CA | 12.4 | emerging | →flat |
No brands match.
The brands
- MacKenzie-Childs · United States
Hand-painted ceramics, dinnerware, furniture and home decor made in Aurora, New York
- Lulu and Georgia · United States
Online retailer of furniture, rugs, lighting and home décor
- Tikamoon · France
Home goods sold direct to consumers from France.
- Desenio · Sweden
Affordable wall art, posters, canvas prints and frames from Stockholm
- Tylko · United Kingdom
Made-to-order modular shelving, wardrobes and sofas for the home.
- Caraway · United States
Non-toxic ceramic cookware, bakeware and kitchen goods
- Cozy Earth · United States
Bamboo-based bedding, sleepwear and loungewear sold online
- Made In · United States
Restaurant-quality cookware, knives and kitchenware for home cooks.
- Brooklinen · United States
Direct-to-consumer bedding, bath and home accessories brand.
- McGee & Co. · United States
Furniture and home decor for styled interiors and outdoor living.
- Boll & Branch · United States
Organic cotton bedding, sheets and home textiles
- Rove Concepts · Canada
Modern furniture for living, dining, bedroom and outdoor spaces
- Thuma · United States
Minimalist bedroom and living room furniture, from beds to sofas
- Silk & Snow · Canada
Mattresses, bedroom furniture and bedding for better sleep
- Piglet in Bed · United Kingdom
British linen and cotton bedding, sleepwear and home textiles.
- Cox & Cox · United Kingdom
British retailer of furniture, lighting and homeware
- Nugget · United States
Modular foam play couches and furniture for children
- Blueland · United States
Plastic-free refillable cleaning products for the home
- Framebridge · United States
Online and in-store custom picture framing for photos, art and keepsakes.
- Revival Rugs · United States
Vintage, new and washable rugs for the home
- Ferm Living · Denmark
Danish design brand for furniture, lighting and home accessories
- Branch Basics · United States
Non-toxic, concentrated cleaning products for the home
- Poster Store · Sweden
Posters, canvas prints and frames for decorating the home
- Simba Sleep · United Kingdom
British direct-to-consumer mattresses, beds and bedding brand.
- Loaf · United Kingdom
British sofas, beds and furniture for the home.
- Fellow · United States
Design-focused home products sold direct to consumers.
- Nkuku · United Kingdom
British furniture and home accessories brand for natural, crafted living spaces
- The Sill · United States
Indoor and outdoor plants delivered direct to customers' doors.
- Weezie · United States
Monogrammed luxury towels, robes and home textiles
- Graham & Green · United Kingdom
Family-run British furniture and interiors retailer, since 1974
- Garden Trading · United Kingdom
British home and garden furniture, lighting and accessories
- Heath Ceramics · United States
Handcrafted ceramic dinnerware and tile, made in California.
- Blu Dot · United States
Modern furniture and home accessories for every room
- The Citizenry · United States
Globally inspired, artisan-made home decor and furniture.
- Misen · United States
Direct-to-consumer kitchen knives, cookware and tableware.
- Swyft · United Kingdom
Sofas and sofa beds delivered boxed for quick home assembly.
- TUSHY · United States
Bidet attachments, seats and handheld sprayers for the modern bathroom
- Aquasana · United States
Whole house, under-sink, and shower water filtration systems for the home
- Annie Selke · United States
Rugs, bedding, and home décor for furnishing the home
- Smithey · United States
American-made cast iron and carbon steel cookware for home kitchens.
- East Fork · United States
Pottery and home goods made in Asheville, North Carolina.
- Maiden Home · United States
Handcrafted-to-order furniture for living, dining and bedroom spaces
- Pehr · Canada
Organic baby and toddler clothing, nursery decor and accessories.
- Sixpenny · United States
Direct-to-consumer furniture for living, dining and sleeping spaces
- Coyuchi · United States
Organic cotton bedding, towels and home textiles.
- Burrow · United States
Modular, tool-free assembly furniture for the home
- Lorena Canals · Spain
Washable wool and cotton rugs and home textiles for living spaces and kids' rooms
- Koh · Australia
Eco-certified, refillable multipurpose and home cleaning products.
- Schoolhouse · United States
- Naturepedic · United States
Organic mattresses, bedding and furniture for the whole family
- Dropps · United States
Biobased laundry and dishwasher pods in plastic-free packaging
- Rowen & Wren · United Kingdom
British furniture, lighting and homeware for the home and garden
- Soak&Sleep · United Kingdom
Bedding, duvets, pillows and towels for the home
- Clearly Filtered · United States
Home water filtration pitchers, bottles and sink systems
- Lalo · United States
Baby and toddler gear for mealtime, playtime and bathtime.
- Albany Park · United States
Direct-to-consumer sofas, sectionals and armchairs made to order
- Gathre · United States
Children's play mats, play furniture and home accessories for families
- MagicLinen · IL
Linen bedding, home textiles and clothing for everyday use.
- Barebones · United States
Durable garden tools, cookware, lighting and bags for outdoor living.
- Dowsing & Reynolds · United Kingdom
British home lighting, switches, handles and bathroom fittings
- Bearaby · United States
Sustainable weighted blankets and sleep wellness products
- Jungalow · United States
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
- Dusen Dusen · United States
Brooklyn-based textiles and home goods with bold, original prints
- Cultiver · Canada
European flax linen bedding and home textiles for bedroom, dining, living and bath.
- P.F. Candle Co. · United States
Los Angeles-made candles, incense and home fragrance products
- Armadillo · United States
Handcrafted wool, jute and silk rugs for homes and trade clients
- Darlings of Chelsea · United Kingdom
British-made leather and fabric sofas, sofa beds, and beds for the home.
- Homesick · United States
Nostalgia-themed scented candles and home fragrance inspired by places and memories
- Sunday Citizen · United States
Soft-fabric bedding and loungewear for the home
- Patch · United Kingdom
Houseplants, outdoor plants and pots delivered direct to UK homes
- smol · United Kingdom
Refillable, low-plastic laundry and cleaning products sold by subscription
- Fable Home · Canada
Canadian maker of ceramic dinnerware, glassware, rugs and home decor
- Floyd · United States
Modular bed frames, seating and storage furniture systems
- Brod & Taylor · United States
Home baking tools, from proofers to bannetons and bread steels
- Bloomscape · United States
Live houseplants delivered ready to display, with pots and care support.
- KINTO · Japan
Japanese tableware and lifestyle goods for coffee, tea and the home.
- Vitruvi · Canada
Natural home diffusers, humidifiers, and scents for air care.
- Mud Australia · Australia
Handmade Australian porcelain homewares, dinnerware and lighting
- Molekule · United States
Air purifiers and humidifiers using proprietary PECO filtration technology
- Tala · United Kingdom
British designer of sustainable LED lighting and light bulbs
- Nest Bedding · United States
US-made mattresses and bedding, sold online and in showrooms.
- Material · United States
Design-led kitchenware including knives, cookware, boards and ceramics.
- Nolah · United States
Mattresses, bed frames and sleep accessories sold direct to consumers.
- Artfully Walls · United States
Curated art prints and gallery wall sets for home decor
- Outer · United States
Outdoor furniture, including sofas, dining sets and fire pits
- Eve Sleep · United Kingdom
Online mattresses, beds and bedding for UK shoppers
- Bedfolk · United Kingdom
Bed linen, towels and robes in linen and cotton fabrics.
- Sijo · United States
Performance bedding and sleepwear made from cooling, sustainable fabrics.
- Brooklyn Candle Studio · United States
Scented candles and home fragrance products including diffusers and room sprays.
- Hawkins New York · United States
Home decor and linen bedding for bed, bath, dining and kitchen.
- Sabai · United States
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
- Estelle Colored Glass · United States
Hand-blown colored glass stemware and cake stands
- Xtrema · United States
Non-toxic pure ceramic cookware and bakeware for the home kitchen
- Field Company · United States
American-made cast iron skillets and cookware designed to be lighter and smoother
- BenchMade Modern · United States
Custom-made sofas, sectionals and upholstered furniture built to order in the USA.
- Kassatex · United States
Home textiles brand selling bed, bath, beach and tabletop collections.
- Riley Home · United States
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
- PlushBeds · United States
Organic latex mattresses, toppers and bedding for healthier sleep
- Cedar & Moss · United States
Handmade artisan lighting fixtures for homes, made in the Pacific Northwest.
- Buffy · United States
Bedding and home textiles made from eucalyptus, linen and cotton.
- Industry West · United States
Modern furniture for home and commercial interiors
- Léon & George · United States
Indoor plants and designer planters delivered nationwide
- ettitude · United States
Bamboo-fabric bedding and home textiles sold direct to consumers.
- Yardbird · United States
Outdoor furniture in aluminium, wicker and teak for patios and decks
- Great Jones · United States
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
- Medley · United States
Sustainably-made sofas, sectionals and bedroom furniture built in the USA.
- Rough Linen · United States
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
- Year & Day · United States
Modern dinnerware, flatware and table settings for everyday and outdoor entertaining.
- Snowe · United States
Home essentials spanning bedding, bath, tableware and decor.
- Caravane · France
French home decoration brand selling furniture, lighting, textiles and tableware
- Otherland · United States
Scented candles and home fragrance sold direct to consumer
- Onsen · United States
Quick-drying Supima cotton waffle bath towels and bathroom textiles.
- Netherton Foundry · United Kingdom
Spun iron cookware made in Shropshire, England.
- Mila ·
Smart HEPA air purifiers for homes and families
- Birch Living · United States
Natural and organic mattresses made in the USA
- Sheets & Giggles · United States
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers.
- Felt+Fat · United States
Handmade porcelain tableware and home ceramics from Philadelphia
- Notary Ceramics · United States
Handmade ceramic homewares and lighting from Portland, Oregon
- Cleancult · United States
Refillable household cleaning products in paper-based packaging.
- Kilne · Canada
Canadian-designed cookware, knives and tableware for home cooks
- Takasa · Canada
Organic cotton bedding and bath textiles from Canada
Other categories
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