Silk & Snow – D2C Ranking & Growth Metrics
Mattresses, bedroom furniture and bedding for better sleep
Last updated · August 2026 edition · method v1.2
Silk & Snow ranks #38 of 312 D2C brands in the August 2026 edition and #14 of 121 in Home, up 1 place on last month. We estimate Silk & Snow's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling mattresses and bedding, its closest competitor is Simba Sleep (#69).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Silk & Snow is today: #38 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Silk & Snow's revenue growing?
We estimate Silk & Snow's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Silk & Snow growing?
Silk & Snow's Momentum score is 54.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Silk & Snow
Silk & Snow is a Canadian home brand selling mattresses, bedroom and living room furniture, bedding, and bath textiles directly to consumers. Its range includes memory foam, hybrid and organic latex mattresses, bed frames, nightstands, dressers and headboards, along with sofas, accent chairs and tables for living rooms. The bedding line covers sheets, duvets, quilts, pillows and weighted blankets in materials such as flax linen, Egyptian cotton, muslin, percale and silk, while the bath range includes towels, robes and bundled sets.
The brand is positioned around the theme of better sleep and home comfort, offering curated product lines rather than extensive variety within each category. Silk & Snow sells through its own website, offering free shipping, easy returns and an extended mattress trial period, and also has at least one physical location in Toronto. Products are frequently grouped into bundles and collections, such as the Tofino and Nara furniture ranges, and the brand regularly runs promotional discounts across mattresses, furniture, bedding and bath categories.
Silk & Snow branded search volume
How often people search for Silk & Snow by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Silk & Snow's audience, products and channels
Social audience
- Instagram silkandsnow 104,463
- TikTok silkandsnow 32,900
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, the US, Australia and France.
Ecommerce stack
- Customer serviceZendesk
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
- AnalyticsHotjar
Tools detected on silkandsnow.com; detection covers common apps and may miss some.
Silk & Snow competitors
The home brands closest to Silk & Snow: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British direct-to-consumer mattresses, beds and bedding brand.
Online mattresses, beds and bedding for UK shoppers
Direct-to-consumer bedding, bath and home accessories brand.
Organic mattresses, bedding and furniture for the whole family
Bedding, duvets, pillows and towels for the home
Silk & Snow vs Simba Sleep
Silk & Snow leads on both size and growth: Scale 60.7 against 55.0, and Momentum 55 against 43. See Simba Sleep's page.
| August 2026 | Silk & Snow | Simba Sleep |
|---|---|---|
| Overall rank | #38 | #69 |
| Home rank | #14 | #24 |
| Scale (size) | 60.7 | 55.0 |
| Momentum (growth) | 54.9 | 42.9 |
| Branded search | 66 | 60 |
| Site traffic | 61 | 56 |
| Social audience | 53 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Silk & Snow: common questions
What does Silk & Snow sell?
Mattresses, bedroom furniture and bedding for better sleep. Known for: Memory foam and hybrid mattresses, Bed frames and bedroom furniture, Sheets and duvets, Silk accessories and Towels and robes.
Where is Silk & Snow from?
Silk & Snow is based in Toronto, Canada.
Where can you buy Silk & Snow?
Silk & Snow sells through its own online store. Its online store is at silkandsnow.com.
Is Silk & Snow's revenue growing?
We estimate Silk & Snow's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Silk & Snow's competitors?
Silk & Snow's closest competitors in the Home category are Simba Sleep, Eve Sleep, Brooklinen and Naturepedic.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.