Brooklyn Bedding – D2C Ranking & Growth Metrics
Factory-direct mattresses, bedding and bedroom furniture.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Brooklyn Bedding ranks #213 of 444 D2C brands in the October 2026 edition and #58 of 133 in Home, down 5 places on last month. We estimate Brooklyn Bedding's revenue is flat year on year (high confidence). Branded search is growing over the past year. In Home, its closest competitor is Naturepedic (#232).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brooklyn Bedding is today: #213 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Brooklyn Bedding's revenue growing?
We estimate Brooklyn Bedding's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Brooklyn Bedding growing?
Brooklyn Bedding's Momentum score is 54.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Brooklyn Bedding
Brooklyn Bedding designs and manufactures mattresses, bedding and bedroom furniture, selling directly to consumers from its own factory in Arizona. The range includes hybrid and foam mattresses in various firmness and cooling options, mattresses for children and RVs, pillows, sheets, duvets, mattress protectors and toppers, adjustable bases, bed frames and nightstands. Products are sold online with factory-direct pricing, supported by a trial period, free shipping and a limited lifetime warranty, as well as through showrooms.
The brand was started in 1995 by brothers John and Rob Merwin, who began as mattress liquidators in Phoenix, Arizona before studying mattress construction and manufacturing to build their own products. Brooklyn Bedding remains family-owned and positions itself around controlling the full process, from manufacturing to sale, which it describes as owning the sleep experience by owning the factory. Its catalogue spans value-oriented to premium cooling mattresses, alongside a broader range of sleep accessories and furniture aimed at outfitting the whole bedroom.
Brooklyn Bedding competitors
The home brands closest to Brooklyn Bedding: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic mattresses, bedding and furniture for the whole family
Recovery-focused mattresses and bedding for active sleepers
British direct-to-consumer mattresses, beds and bedding brand.
Direct-to-consumer sofas, sofa beds and mattresses from Australia
US-made mattresses and bedding, sold online and in showrooms.
Brooklyn Bedding vs Naturepedic
Brooklyn Bedding is the bigger brand (Scale 45.7 against 44.4), while Naturepedic is growing faster (Momentum 56 against 54). See Naturepedic's page.
| October 2026 | Brooklyn Bedding | Naturepedic |
|---|---|---|
| Overall rank | #213 | #232 |
| Home rank | #58 | #60 |
| Scale (size) | 45.7 | 44.4 |
| Momentum (growth) | 54.3 | 55.6 |
| Branded search | 56 | 42 |
| Site traffic | 49 | 46 |
| Social audience | 29 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Brooklyn Bedding branded search volume
How often people search for Brooklyn Bedding by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Brooklyn Bedding's audience, products and channels
Social audience
- Instagram brooklynbedding 15,028
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store52
- New in the last 90 days1
- Typical price1,232
- Price range19 – 5,732
From Brooklyn Bedding's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Brooklyn Bedding: common questions
What does Brooklyn Bedding sell?
Factory-direct mattresses, bedding and bedroom furniture. Known for: Signature Hybrid mattress, CopperFlex mattress line, ThermoBalance cooling mattresses, Adjustable power bases and Mattress toppers and protectors.
Where is Brooklyn Bedding from?
Brooklyn Bedding is based in Phoenix, United States.
Where can you buy Brooklyn Bedding?
Brooklyn Bedding sells through its own online store and selected retailers. Its online store is at brooklynbedding.com.
When was Brooklyn Bedding founded?
Brooklyn Bedding was founded in 1995.
Who founded Brooklyn Bedding?
Brooklyn Bedding was founded by John Merwin and Rob Merwin.
Is Brooklyn Bedding's revenue growing?
We estimate Brooklyn Bedding's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Brooklyn Bedding's competitors?
Brooklyn Bedding's closest competitors in the Home category are Naturepedic, Zoma, Simba Sleep and Koala.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Brooklyn Bedding move, or the data as an export? See data & alerts.