Nest Bedding – D2C Ranking & Growth Metrics
US-made mattresses and bedding, sold online and in showrooms.
Last updated · August 2026 edition · method v1.2
Nest Bedding ranks #233 of 312 D2C brands in the August 2026 edition and #81 of 121 in Home, down 2 places on last month. We estimate Nest Bedding's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among home brands selling hybrid mattresses, its closest competitor is Nolah (#237).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nest Bedding is today: #233 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Nest Bedding's revenue growing?
We estimate Nest Bedding's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nest Bedding growing?
Nest Bedding's Momentum score is 46.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #204 to #233 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Nest Bedding
Nest Bedding is a US-based direct-to-consumer brand that makes mattresses and bedding, sold through its website and physical showrooms. Its range includes hybrid, memory foam, latex, and natural and organic mattresses, along with toppers, pillows and a children's mattress. Products are organised by feel (plush, medium or firm) and by sleeper type, with guidance offered through its site tools and staff referred to as 'Nestologists'.
The brand positions itself around sustainability, using materials such as GOTS-certified organic cotton and wool and GOLS-certified organic latex, and offers a one-time comfort layer exchange intended to extend mattress life and reduce waste. Mattress lines include the Sparrow hybrid, Owl natural hybrid, Raven flippable hybrid and Starling contour models, some available with dual firmness for couples. Nest Bedding sells directly to consumers online and through showroom locations.
Nest Bedding branded search volume
How often people search for Nest Bedding by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Nest Bedding's audience, products and channels
Social audience
- Instagram nestbeddingorganics 25,491
- YouTube 3,810
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store83
- New in the last 90 days2
- Typical price179
- Price range0 – 49,999
From Nest Bedding's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Nest Bedding competitors
The home brands closest to Nest Bedding: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Mattresses, bed frames and sleep accessories sold direct to consumers.
Online mattresses, beds and bedding for UK shoppers
Organic latex mattresses, toppers and bedding for healthier sleep
Organic mattresses, bedding and furniture for the whole family
Natural and organic mattresses made in the USA
Nest Bedding vs Nolah
Nest Bedding is the bigger brand (Scale 32.9 against 32.0), while Nolah is growing faster (Momentum 49 against 47). See Nolah's page.
| August 2026 | Nest Bedding | Nolah |
|---|---|---|
| Overall rank | #233 | #237 |
| Home rank | #81 | #83 |
| Scale (size) | 32.9 | 32.0 |
| Momentum (growth) | 46.5 | 48.9 |
| Branded search | 33 | 48 |
| Site traffic | 29 | 28 |
| Social audience | 37 | 18 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nest Bedding: common questions
What does Nest Bedding sell?
US-made mattresses and bedding, sold online and in showrooms. Known for: Sparrow Hybrid mattress, Owl Natural Hybrid mattress, Raven Flippable Hybrid mattress, Starling Contour mattress and Mattress toppers and pillows.
Where is Nest Bedding from?
Nest Bedding is based in United States.
Where can you buy Nest Bedding?
Nest Bedding sells through its own online store and selected retailers. Its online store is at nestbedding.com.
Is Nest Bedding's revenue growing?
We estimate Nest Bedding's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nest Bedding's competitors?
Nest Bedding's closest competitors in the Home category are Nolah, Eve Sleep, PlushBeds and Naturepedic.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.