Changelog
Every change to the method or the index.
- 2026-09methodv1.1
Method v1.1: fixed log scale, absolute Momentum
Scores are now 0 to 100 on a log scale between fixed anchors instead of percentile ranks, so the size of the gap between brands shows, and a brand's score no longer changes just because others join. Momentum is absolute: 50 means flat.
- 2026-09methodv1.0
Reviews removed from Scale
Scale is now search 0.35, traffic 0.35 and social 0.30. Review counts were dropped as a weak signal of brand size.
- 2026-09methodv1.0
Size, not ownership
Ownership no longer affects inclusion: brands backed by investors or owned by larger groups stay in the index. Brands graduate only on size (a top-10k site or $300M+ estimated revenue). Two new categories: Sports & Outdoor, and Travel & Bags.
- 2026-09methodv1.0
Wholesale-led brands included
Brands that sell mostly through retailers are now included, as long as they sell direct through their own online store. They form a new tier: wholesale_led.
- 2026-09methodv1.0
Method v1.0
First version of the scoring method: Scale (search, traffic, social, reviews) and Momentum (12-month and 3-month growth).
- 2026-09site—
Preview site
Site preview with fictional sample data. Real rankings arrive with the first edition.