Top D2C Sports & Outdoor Brands (August 2026)
Commerce Gantry tracks 111 sports & outdoor brands that sell direct to consumers, from United States, United Kingdom, Germany, France, Italy, Norway, Japan, Australia, Sweden, LT, Canada, South Korea, Switzerland, South Africa and Denmark. In the August 2026 edition, Cotopaxi leads the category on Scale. Kula Cloth has the strongest Momentum.
Covers direct-to-consumer gear, skis, tents, bikes, equipment, apparel, backpacks and clothing brands, among others. See also the full D2C brand rankings.
A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →| 2 | Cotopaxi US | 74.2 | 47 | →flat |
| 4 | KUIU US | 70.5 | 55 | →flat |
| 6 | Ooni GB | 70.2 | 49 | →flat |
| 18 | Lectric eBikes US | 65.8 | 62 | ↑growing |
| 19 | Simms US | 65.8 | 45 | →flat |
| 22 | Rose Bikes DE | 64.3 | 50 | →flat |
| 24 | Solo Stove US | 63.9 | 27 | ↓shrinking |
| 29 | Commencal FR | 62.7 | 50 | →flat |
| 31 | Salewa IT | 62.1 | 43 | ↓shrinking |
| 32 | Aventon US | 61.6 | 61 | ↑growing |
| 34 | Deuter DE | 61.3 | 43 | ↓shrinking |
| 36 | Norrøna NO | 60.9 | 59 | ↑growing |
| 40 | Snow Peak JP | 60.6 | 49 | →flat |
| 41 | SITKA Gear US | 60.4 | 41 | ↓shrinking |
| 43 | Sea to Summit AU | 59.7 | 49 | →flat |
| 44 | GORUCK US | 59.5 | 41 | ↓shrinking |
| 45 | Propain DE | 59.3 | 61 | ↑growing |
| 46 | YT Industries DE | 58.9 | 15 | ↓shrinking |
| 50 | Haglöfs SE | 57.9 | 50 | →flat |
| 56 | NRS US | 56.8 | 46 | →flat |
| 62 | SUPER73 US | 56.5 | 40 | ↓shrinking |
| 64 | VAUDE DE | 56.3 | 37 | ↓shrinking |
| 66 | LifeStraw US | 55.7 | 42 | →flat |
| 67 | Hyperlite Mountain Gear US | 55.4 | 48 | →flat |
| 72 | Black Diamond US | 54.3 | 47 | →flat |
| 73 | Ortovox DE | 54.0 | 46 | →flat |
| 75 | Rad Power Bikes US | 53.8 | 30 | ↓shrinking |
| 80 | Zpacks US | 52.6 | 38 | ↓shrinking |
| 81 | Big Agnes US | 52.1 | 43 | ↓shrinking |
| 83 | Klättermusen SE | 52.0 | 62 | ↑growing |
| 86 | LARQ LT | 51.8 | 34 | ↓shrinking |
| 92 | Mountain Equipment GB | 51.0 | 52 | →flat |
| 96 | Janji US | 50.3 | 60 | ↑growing |
| 103 | Rab GB | 49.2 | 58 | ↑growing |
| 104 | AFTCO US | 49.2 | 42 | ↓shrinking |
| 105 | Armada Skis US | 49.2 | 64 | ↑growing |
| 106 | Durston CA | 49.1 | 65 | ↑growing |
| 108 | Goal Zero US | 49.0 | 35 | ↓shrinking |
| 109 | Bergans NO | 48.8 | 48 | →flat |
| 110 | Alpkit GB | 48.7 | 43 | ↓shrinking |
| 117 | EDELRID DE | 47.5 | 48 | →flat |
| 120 | Sweet Protection NO | 46.6 | 46 | →flat |
| 122 | Ribble Cycles GB | 46.3 | 39 | ↓shrinking |
| 123 | Radon DE | 46.3 | 27 | ↓shrinking |
| 125 | Gossamer Gear US | 46.1 | 53 | →flat |
| 126 | Scout US | 46.1 | 64 | ↑growing |
| 127 | Vango GB | 45.9 | 43 | →flat |
| 132 | ENO US | 45.7 | 44 | →flat |
| 137 | Breeo US | 45.6 | 32 | ↓shrinking |
| 138 | iKamper US | 45.6 | 41 | ↓shrinking |
| 139 | Helinox KR | 45.6 | 46 | →flat |
| 142 | Exped CH | 45.4 | 51 | →flat |
| 144 | NEMO US | 44.9 | 53 | →flat |
| 145 | Alu-Cab ZA | 44.5 | 38 | ↓shrinking |
| 147 | BioLite US | 44.4 | 37 | ↓shrinking |
| 150 | Stone Glacier US | 44.0 | 39 | ↓shrinking |
| 153 | Nordisk DK | 43.8 | 48 | →flat |
| 155 | Ride1Up US | 43.6 | 37 | ↓shrinking |
| 160 | Jones US | 43.1 | 49 | →flat |
| 161 | Priority US | 43.1 | 47 | →flat |
| 163 | Enlightened Equipment US | 42.6 | 53 | →flat |
| 166 | HydraPak US | 42.2 | 52 | →flat |
| 167 | Hilleberg SE | 41.9 | 42 | ↓shrinking |
| 168 | BOTE US | 41.7 | 46 | →flat |
| 169 | Go Fast Campers US | 41.7 | 44 | ↓shrinking |
| 170 | Faction Skis CH | 41.5 | 65 | ↑growing |
| 171 | Lundhags SE | 41.4 | 46 | →flat |
| 174 | Rumpl US | 40.6 | 45 | →flat |
| 175 | Mountain Laurel Designs US | 40.5 | 52 | →flat |
| 180 | Therm-a-Rest US | 39.9 | 25 | ↓shrinking |
| 181 | Kula Cloth US | 39.8 | 75 | ↑growing |
| 182 | Black Crows FR | 39.7 | 41 | ↓shrinking |
| 183 | Sawyer US | 39.6 | 44 | →flat |
| 186 | Oru Kayak US | 39.2 | 38 | ↓shrinking |
| 187 | Outdoor Vitals US | 39.1 | 48 | →flat |
| 193 | Grayl US | 38.3 | 44 | →flat |
| 199 | GSI Outdoors US | 37.6 | 43 | →flat |
| 203 | Roofnest US | 36.8 | 43 | →flat |
| 208 | Tentsile GB | 36.4 | emerging | ↓shrinking |
| 214 | Seek Outside US | 35.4 | 39 | ↓shrinking |
| 217 | Six Moon Designs US | 34.6 | 50 | →flat |
| 223 | Kammok US | 34.2 | emerging | →flat |
| 229 | Klymit US | 33.0 | emerging | ↓shrinking |
| 231 | iROCKER US | 33.0 | emerging | ↓shrinking |
| 232 | Tarptent US | 32.9 | 39 | ↓shrinking |
| 235 | Alpacka Raft US | 32.5 | 48 | →flat |
| 236 | J Skis US | 32.5 | 55 | →flat |
| 240 | Nocs Provisions US | 31.7 | emerging | ↑growing |
| 241 | Sea Eagle US | 31.6 | emerging | ↓shrinking |
| 243 | Maven US | 31.4 | 52 | →flat |
| 247 | Voile US | 31.0 | 61 | ↑growing |
| 259 | Mountainsmith US | 28.4 | emerging | →flat |
| 262 | Moment Skis US | 27.8 | 50 | →flat |
| 266 | Moon Climbing GB | 26.9 | emerging | ↓shrinking |
| 269 | Feathered Friends US | 26.3 | emerging | →flat |
| 271 | Organic Climbing US | 26.3 | emerging | →flat |
| 272 | NOMAD Grills US | 26.1 | emerging | ↓shrinking |
| 276 | ON3P US | 25.1 | 39 | ↓shrinking |
| 283 | Granite Gear US | 23.7 | 47 | →flat |
| 284 | Toaks US | 23.5 | emerging | →flat |
| 286 | DPS Skis US | 23.2 | 48 | →flat |
| 287 | Kokatat US | 23.1 | emerging | →flat |
| 288 | ZAG Skis FR | 22.9 | 62 | ↑growing |
| 289 | Tenkara USA US | 22.9 | emerging | →flat |
| 290 | Icelantic US | 22.7 | emerging | →flat |
| 295 | Rovr US | 22.0 | 38 | ↓shrinking |
| 296 | Katabatic Gear US | 22.0 | emerging | →flat |
| 305 | Weston US | 14.3 | emerging | ↓shrinking |
| 308 | Spark R&D US | 13.7 | emerging | ↓shrinking |
| 309 | Majesty Skis US | 13.4 | emerging | →flat |
| 311 | 4FRNT Skis CA | 9.9 | emerging | ↓shrinking |
No brands match.
The brands
- Cotopaxi · United States
Colourful outdoor packs, apparel and travel gear with a giving-focused mission.
- KUIU · United States
Performance hunting gear and technical clothing sold direct to consumers
- Ooni · United Kingdom
Outdoor pizza ovens and pizza-making equipment for home cooks
- Lectric eBikes · United States
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
- Simms · United States
Fishing apparel and gear including waders, wading boots and jackets
- Rose Bikes · Germany
German direct-to-consumer bike brand selling bikes, apparel, parts and accessories.
- Solo Stove · United States
Smokeless fire pits and outdoor cooking gear for backyard and camp use.
- Commencal · France
Direct-to-consumer mountain bikes and cycling equipment from France.
- Salewa · Italy
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
- Aventon · United States
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
- Deuter · Germany
German maker of hiking, trekking and travel backpacks and sleeping bags
- Norrøna · Norway
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
- Snow Peak · Japan
Japanese-designed camping gear, apparel and outdoor living products.
- SITKA Gear · United States
Technical clothing and gear engineered for hunting and fishing pursuits.
- Sea to Summit · Australia
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
- GORUCK · United States
Rucksacks, footwear, and apparel built for rucking and endurance training.
- Propain · Germany
Custom-configured mountain bikes and e-bikes from Germany
- YT Industries · Germany
Mountain bikes and e-MTBs sold direct, from a German bike brand.
- Haglöfs · Sweden
Swedish outdoor clothing and equipment for mountains and changing weather.
- NRS · United States
Kayaking, rafting and paddlesports gear and apparel
- SUPER73 · United States
American electric motorbikes styled for lifestyle and adventure riding
- VAUDE · Germany
German outdoor brand making clothing, backpacks, bike bags and tents
- LifeStraw · United States
Water filtration and purification products for home, travel, outdoor and emergency use.
- Hyperlite Mountain Gear · United States
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.
- Black Diamond · United States
Climbing, skiing and mountain gear and apparel for outdoor athletes
- Ortovox · Germany
Mountaineering and ski touring gear, including avalanche safety equipment.
- Rad Power Bikes · United States
Electric bikes for commuting, cargo hauling and off-road riding.
- Zpacks · United States
Ultralight backpacking gear including tents, backpacks and sleeping bags.
- Big Agnes · United States
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
- Klättermusen · Sweden
Swedish maker of refined mountaineering equipment and outdoor apparel
- LARQ · LT
Self-cleaning water bottles and filtration pitchers.
- Mountain Equipment · United Kingdom
Technical clothing and equipment for mountaineering, climbing and hiking.
- Janji · United States
Running apparel and accessories built for durability and distance
- Rab · United Kingdom
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
- AFTCO · United States
Fishing apparel, sun protection gear and tackle for anglers
- Armada Skis · United States
Skis and winter sports equipment sold direct to consumers.
- Durston · Canada
Ultralight tents, backpacks and trekking poles for backcountry hikers
- Goal Zero · United States
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use.
- Bergans · Norway
Norwegian outdoor apparel and equipment brand
- Alpkit · United Kingdom
UK outdoor clothing, camping gear and adventure bikes.
- EDELRID · Germany
Climbing, mountaineering and work-safety equipment from Germany
- Sweet Protection · Norway
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling
- Ribble Cycles · United Kingdom
Bicycles sold direct to consumer
- Radon · Germany
German direct-to-consumer bicycles, e-bikes and gravel bikes.
- Gossamer Gear · United States
Lightweight backpacking gear including packs, shelters and trekking poles.
- Scout · United States
Lightweight truck campers for off-grid overlanding adventures.
- Vango · United Kingdom
Camping tents, awnings, sleeping gear and hiking equipment brand
- ENO · United States
Hammocks and outdoor lounging gear for camp, backyard and travel.
- Breeo · United States
American-made smokeless fire pits and outdoor fireside products
- iKamper · United States
Rooftop tents, racks and camping gear for vehicle-based outdoor travel.
- Helinox · South Korea
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear.
- Exped · Switzerland
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
- NEMO · United States
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
- Alu-Cab · South Africa
Vehicle canopies, rooftop tents and overlanding equipment made in Cape Town
- BioLite · United States
Outdoor and off-grid lighting, cooking and portable power products.
- Stone Glacier · United States
Technical hunting packs, apparel and backcountry gear
- Nordisk · Denmark
Scandinavian tents, sleeping bags and outdoor apparel for cold-weather use.
- Ride1Up · United States
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
- Jones · United States
Snowboards, splitboards, bindings and outerwear for backcountry riding
- Priority · United States
Belt drive bicycles for commuting, adventure and recreational riding
- Enlightened Equipment · United States
Outdoor sports gear sold direct to consumer in the US.
- HydraPak · United States
Performance hydration systems, reservoirs, soft flasks and bottles for outdoor athletes.
- Hilleberg · Sweden
Swedish-designed tents and shelters for camping, trekking and expedition use.
- BOTE · United States
Paddle boards, kayaks, skiffs and floating outdoor gear for life on the water.
- Go Fast Campers · United States
Truck bed campers and rooftop tents for overlanding and off-road travel
- Faction Skis · Switzerland
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
- Lundhags · Sweden
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
- Rumpl · United States
Packable insulated outdoor blankets and camp sleep gear.
- Mountain Laurel Designs · United States
Ultralight tents, tarps, bivys, packs and bikepacking gear
- Therm-a-Rest · United States
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
- Kula Cloth · United States
Antimicrobial pee cloth for outdoor use, created by a park ranger
- Black Crows · France
Skis, touring gear and apparel rooted in Chamonix mountain culture.
- Sawyer · United States
Water filters, insect repellents and first aid gear for outdoor protection
- Oru Kayak · United States
Origami-inspired folding kayaks that pack down to suitcase size.
- Outdoor Vitals · United States
Ultralight backpacking gear including packs, tents, sleep systems and apparel
- Grayl · United States
Water filter and purifier bottles for travel and the outdoors
- GSI Outdoors · United States
Camp cookware, stoves and enamelware for outdoor cooking and dining
- Roofnest · United States
Rooftop tents and overlanding gear for camping from your vehicle.
- Tentsile · United Kingdom
Suspended tree tents and camping hammocks for outdoor exploration.
- Seek Outside · United States
Lightweight tents, wood stoves and backpacks for backcountry hunting and adventure.
- Six Moon Designs · United States
Ultralight tents, tarps, backpacks and travel gear for hikers
- Kammok · United States
Camping hammocks, stands, vehicle awnings and blankets for camp and overlanding.
- Klymit · United States
Lightweight camping gear including sleeping pads, pillows and travel accessories.
- iROCKER · United States
Inflatable stand up paddle boards and water gear sold direct online.
- Tarptent · United States
Lightweight backpacking tents and shelters for thruhikers and backpackers
- Alpacka Raft · United States
Handbuilt packrafts and paddling gear made in Colorado
- J Skis · United States
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
- Nocs Provisions · United States
Compact waterproof binoculars, monoculars and scopes for outdoor use
- Sea Eagle · United States
Inflatable boats, kayaks and paddleboards sold direct to consumers
- Maven · United States
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
- Voile · United States
Backcountry skiing and splitboarding gear made in Utah.
- Mountainsmith · United States
Colorado-made backpacks, lumbar packs and outdoor gear since 1979
- Moment Skis · United States
Handbuilt freeride, freestyle and touring skis for men, women and youth.
- Moon Climbing · United Kingdom
Climbing clothing, training equipment and Moonboard systems for climbers
- Feathered Friends · United States
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
- Organic Climbing · United States
American-made crash pads, chalk bags and bouldering equipment
- NOMAD Grills · United States
Charcoal grills and smokers made in the USA
- ON3P · United States
Handmade freeride, park and touring skis built in Portland, Oregon
- Granite Gear · United States
Backpacks and packing systems for backcountry, paddling and tactical use
- Toaks · United States
Titanium cookware and cooking gear for backpacking and camping
- DPS Skis · United States
Carbon fibre skis engineered and built in Salt Lake City
- Kokatat · United States
Technical drysuits, apparel and safety gear for paddlesports
- ZAG Skis · France
French-made freeride, all-mountain and touring skis from Chamonix
- Tenkara USA · United States
Japanese-style tenkara fly-fishing rods, lines and flies
- Icelantic · United States
Colorado-made freeride and all-mountain skis with original artwork.
- Rovr · United States
Outdoor gear for camping and adventure, sold direct to consumers.
- Katabatic Gear · United States
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
- Weston · United States
Snowboards, splitboards and skis for backcountry and resort riding.
- Spark R&D · United States
Splitboard bindings, crampons and touring accessories made in Montana
- Majesty Skis · United States
Freeride and all-mountain skis for performance-focused skiers.
- 4FRNT Skis · Canada
Skier-designed all-mountain, freeride and touring skis made in Canada.
Other categories
Missing a brand? Suggest one.