Sea to Summit – D2C Ranking & Growth Metrics
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
Last updated · August 2026 edition · method v1.2
Sea to Summit ranks #43 of 312 D2C brands in the August 2026 edition and #15 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Sea to Summit's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in July and August. Among sports & outdoor brands selling travel gear, its closest competitor is SITKA Gear (#41).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sea to Summit is today: #43 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Sea to Summit's revenue growing?
We estimate Sea to Summit's revenue is flat year on year (medium confidence). Sea to Summit sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sea to Summit growing?
Sea to Summit's Momentum score is 48.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Sea to Summit
Sea to Summit designs and sells outdoor and travel gear, including tents and tarps, sleeping pads, sleeping bags and quilts, camp kitchen equipment, dry bags and other storage solutions, and travel accessories such as duffle bags and packing cubes. The range serves hikers, backpackers, campers, water sports enthusiasts, hunters and anglers, overlanders and van-lifers, bikepackers and motorcycle tourers, and mountain sports participants, as well as people seeking everyday travel and outdoor essentials.
The brand originated in Australia, where it says its gear has long been tested in demanding local conditions before being sold more widely. Sea to Summit positions itself around durability, self-reliance and lightweight design, drawing on decades of outdoor testing by its own designers. It sells through its own direct-to-consumer website, offering current season products alongside outlet and past-season gear, a used-gear trade-in and resale programme, and also lists local retailers where its products can be bought in person.
Sea to Summit branded search volume
How often people search for Sea to Summit by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in July and August and lowest in October.
Sea to Summit's audience, products and channels
Social audience
- Instagram seatosummit 222,638
- YouTube SeatoSummitTV 119,000
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store433
- New in the last 90 days11
- Typical priceUS$30
- Price rangeUS$1 – US$999
From Sea to Summit's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Sweden and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceZendesk
- MerchandisingRebuy
- TrackingGoogle Tag Manager
Tools detected on seatosummit.com; detection covers common apps and may miss some.
Sea to Summit competitors
The sports & outdoor brands closest to Sea to Summit: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical clothing and gear engineered for hunting and fishing pursuits.
Japanese-designed camping gear, apparel and outdoor living products.
Swedish outdoor clothing and equipment for mountains and changing weather.
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Kayaking, rafting and paddlesports gear and apparel
Sea to Summit vs SITKA Gear
SITKA Gear is the bigger brand (Scale 60.4 against 59.7), while Sea to Summit is growing faster (Momentum 49 against 41). See SITKA Gear's page.
| August 2026 | Sea to Summit | SITKA Gear |
|---|---|---|
| Overall rank | #43 | #41 |
| Sports & Outdoor rank | #15 | #14 |
| Scale (size) | 59.7 | 60.4 |
| Momentum (growth) | 48.7 | 41.2 |
| Branded search | 67 | 63 |
| Site traffic | 49 | 48 |
| Social audience | 63 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sea to Summit: common questions
What does Sea to Summit sell?
Australian-designed outdoor and travel gear, from tents to camp kitchenware. Known for: Tents & Tarps, Sleeping Pads & Bags, Camp Kitchen, Dry Bags & Storage and Travel Accessories.
Where is Sea to Summit from?
Sea to Summit is based in Australia.
Where can you buy Sea to Summit?
Sea to Summit sells through its own online store and a network of retailers and stockists. Its online store is at seatosummit.com.
When was Sea to Summit founded?
Sea to Summit was founded in 1991.
Who founded Sea to Summit?
Sea to Summit was founded by Roland Tyson.
Is Sea to Summit's revenue growing?
We estimate Sea to Summit's revenue is flat year on year (medium confidence). Sea to Summit sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sea to Summit's competitors?
Sea to Summit's closest competitors in the Sports & Outdoor category are SITKA Gear, Snow Peak, Haglöfs and Salewa.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.