Big Agnes – D2C Ranking & Growth Metrics
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Last updated · August 2026 edition · method v1.3
Big Agnes ranks #81 of 312 D2C brands in the August 2026 edition and #29 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Big Agnes' revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in July and August. Among sports & outdoor brands selling camping gear, its closest competitor is Alpkit (#110).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Big Agnes is today: #81 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Big Agnes' revenue growing?
We estimate Big Agnes' revenue is shrinking year on year (medium confidence). Big Agnes sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Big Agnes growing?
Big Agnes' Momentum score is 42.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #87 to #81 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Big Agnes
Big Agnes designs and sells outdoor gear for camping, backpacking and bikepacking, including tents, sleeping bags, sleeping pads, furniture, packs and apparel. The brand traces its roots to the Zirkel Wilderness in Northwestern Colorado and describes itself as est. 2001. Its range spans ultralight backpacking equipment through to car camping and mountaineering gear, along with kids' products and accessories, sold directly through its own online shop as well as via local retailers.
Big Agnes branded search volume
How often people search for Big Agnes by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in July and August and lowest in December.
Big Agnes' audience, products and channels
Social audience
- Instagram bigagnes_ 161,662
- YouTube TheMotherofComfort 4,330
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store290
- New in the last 90 days0
- Typical priceUS$150
- Price rangeUS$1 – US$2,000
From Big Agnes' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Sweden, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- PaymentsKlarna
Tools detected on bigagnes.com; detection covers common apps and may miss some.
Big Agnes competitors
The sports & outdoor brands closest to Big Agnes: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
UK outdoor clothing, camping gear and adventure bikes.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Japanese-designed camping gear, apparel and outdoor living products.
Camping tents, awnings, sleeping gear and hiking equipment brand
Big Agnes vs Alpkit
Big Agnes leads on both size and growth: Scale 52.1 against 48.7, and Momentum 43 against 43. See Alpkit's page.
| August 2026 | Big Agnes | Alpkit |
|---|---|---|
| Overall rank | #81 | #110 |
| Sports & Outdoor rank | #29 | #40 |
| Scale (size) | 52.1 | 48.7 |
| Momentum (growth) | 42.7 | 42.7 |
| Branded search | 53 | 52 |
| Site traffic | 48 | 47 |
| Social audience | 56 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Big Agnes: common questions
What does Big Agnes sell?
Tents, sleeping bags, pads and outdoor gear for camping and backpacking. Known for: Tents, Sleeping Bags, Sleeping Pads, Camping Furniture and Backpacks.
Where is Big Agnes from?
Big Agnes is based in United States.
Where can you buy Big Agnes?
Big Agnes sells through its own online store and a network of retailers and stockists. Its online store is at bigagnes.com.
When was Big Agnes founded?
Big Agnes was founded in 2001.
Is Big Agnes' revenue growing?
We estimate Big Agnes' revenue is shrinking year on year (medium confidence). Big Agnes sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Big Agnes' competitors?
Big Agnes' closest competitors in the Sports & Outdoor category are Alpkit, Exped, NEMO and Snow Peak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.