Seek Outside – D2C Ranking & Growth Metrics
Lightweight tents, wood stoves and backpacks for backcountry hunting and adventure.
Last updated · August 2026 edition · method v1.2
Seek Outside ranks #214 of 312 D2C brands in the August 2026 edition and #80 of 111 in Sports & Outdoor, up 3 places on last month. We estimate Seek Outside's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling backcountry tents, its closest competitor is Voile (#247).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Seek Outside is today: #214 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Seek Outside's revenue growing?
We estimate Seek Outside's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Seek Outside growing?
Seek Outside's Momentum score is 39.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #184 to #214 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Seek Outside
Seek Outside designs and makes lightweight backcountry gear for hunters, backpackers and other outdoor adventurers, including tents, hot tent and wood stove systems, and backpacks. The company is based in Grand Junction, Colorado, where its products are manufactured, and it positions itself around durability, performance and gear built from direct outdoor experience, with a stated focus on conservation and stewardship of wild places.
The brand sells directly to consumers through its own website, offering full product lines as well as closeout items and hot tent bundles, alongside resources such as a blog, podcast and video content. It also lists retail locations and offers a shelter finder tool to help customers choose products. Seek Outside describes itself as family owned, with a team that includes rock climbers, hunters and military veterans, and it emphasises craftsmanship and long-term reliability in gear intended for extended backcountry use across multiple seasons.
Seek Outside branded search volume
How often people search for Seek Outside by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Seek Outside's audience, products and channels
Social audience
- Instagram seekoutside 50,168
- YouTube seekoutsidegear 8,470
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- Cross-borderGlobal-e
- TrackingGoogle Tag Manager
Tools detected on seekoutside.com; detection covers common apps and may miss some.
Seek Outside competitors
The sports & outdoor brands closest to Seek Outside: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Backcountry skiing and splitboarding gear made in Utah.
Ultralight tents, tarps, backpacks and travel gear for hikers
Suspended tree tents and camping hammocks for outdoor exploration.
Rooftop tents and overlanding gear for camping from your vehicle.
Lightweight backpacking tents and shelters for thruhikers and backpackers
Seek Outside vs Voile
Seek Outside is the bigger brand (Scale 35.4 against 31.0), while Voile is growing faster (Momentum 61 against 39). See Voile's page.
| August 2026 | Seek Outside | Voile |
|---|---|---|
| Overall rank | #214 | #247 |
| Sports & Outdoor rank | #80 | #91 |
| Scale (size) | 35.4 | 31.0 |
| Momentum (growth) | 39.4 | 60.6 |
| Branded search | 39 | 39 |
| Site traffic | 24 | 22 |
| Social audience | 44 | 31 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Seek Outside: common questions
What does Seek Outside sell?
Lightweight tents, wood stoves and backpacks for backcountry hunting and adventure. Known for: Hot tents, Titanium wood stoves, Backpacking tents, Backpacks and Hot tent bundles.
Where is Seek Outside from?
Seek Outside is based in Grand Junction, United States.
Where can you buy Seek Outside?
Seek Outside sells through its own online store. Its online store is at seekoutside.com.
When was Seek Outside founded?
Seek Outside was founded in 2009.
Is Seek Outside's revenue growing?
We estimate Seek Outside's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Seek Outside's competitors?
Seek Outside's closest competitors in the Sports & Outdoor category are Voile, Six Moon Designs, Tentsile and Roofnest.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.