Vango – D2C Ranking & Growth Metrics
Camping tents, awnings, sleeping gear and hiking equipment brand
Last updated · August 2026 edition · method v1.2
Vango ranks #127 of 312 D2C brands in the August 2026 edition and #47 of 111 in Sports & Outdoor, up 3 places on last month. We estimate Vango's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling camping equipment, its closest competitor is Exped (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Vango is today: #127 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Vango's revenue growing?
We estimate Vango's revenue is flat year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Vango growing?
Vango's Momentum score is 42.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #128 to #127 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Vango
Vango is a British outdoor equipment brand selling tents, awnings, sleeping bags, rucksacks, furniture and cooking gear for camping, caravanning and hiking. Its range covers family and technical tents, campervan and motorhome awnings, sleeping mats and bags across various seasons, hiking essentials such as rucksacks and cookware, and camping food. Products are grouped by activity, including a selection recommended for the Duke of Edinburgh's Award scheme, indicating a focus on both casual campers and younger or first-time adventurers as well as more experienced outdoor users.
Vango sells directly to consumers through its own website, offering free delivery over a set order value and a standard warranty with an option to register for an extended period. The site also operates an outlet and spare parts section, and lists physical stockists, suggesting a mixed retail approach alongside its direct online store. The brand also distributes cooking equipment from Trangia and food pouches from Radix and Wayfayrer alongside its own product lines.
Vango branded search volume
How often people search for Vango by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Vango's audience, products and channels
Social audience
- Instagram vango.outdoor 43,778
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Germany, Italy and the Netherlands.
Ecommerce stack
- PaymentsKlarna
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsHotjar
Tools detected on vango.co.uk; detection covers common apps and may miss some.
Vango competitors
The sports & outdoor brands closest to Vango: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
UK outdoor clothing, camping gear and adventure bikes.
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Camping hammocks, stands, vehicle awnings and blankets for camp and overlanding.
Vango vs Exped
Vango is the bigger brand (Scale 45.9 against 45.4), while Exped is growing faster (Momentum 51 against 43). See Exped's page.
| August 2026 | Vango | Exped |
|---|---|---|
| Overall rank | #127 | #142 |
| Sports & Outdoor rank | #47 | #52 |
| Scale (size) | 45.9 | 45.4 |
| Momentum (growth) | 42.8 | 50.5 |
| Branded search | 51 | 56 |
| Site traffic | 45 | 37 |
| Social audience | 41 | 42 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Vango: common questions
What does Vango sell?
Camping tents, awnings, sleeping gear and hiking equipment brand. Known for: Tents, Awnings, Sleeping bags and mats, Rucksacks and Camping furniture.
Where is Vango from?
Vango is based in United Kingdom.
Where can you buy Vango?
Vango sells through its own online store and selected retailers. Its online store is at vango.co.uk.
When was Vango founded?
Vango was founded in 1966.
Is Vango's revenue growing?
We estimate Vango's revenue is flat year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Vango's competitors?
Vango's closest competitors in the Sports & Outdoor category are Exped, NEMO, Alpkit and Big Agnes.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.