NEMO – D2C Ranking & Growth Metrics
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Last updated · August 2026 edition · method v1.2
NEMO ranks #144 of 312 D2C brands in the August 2026 edition and #53 of 111 in Sports & Outdoor, unchanged on last month. We estimate NEMO's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling camping gear, its closest competitor is Exped (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big NEMO is today: #144 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is NEMO's revenue growing?
We estimate NEMO's revenue is flat year on year (medium confidence). NEMO sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is NEMO growing?
NEMO's Momentum score is 52.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #145 to #144 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About NEMO
NEMO Equipment designs and sells outdoor gear, including tents and shelters, sleeping bags, sleeping pads, camp furniture, packs and duffels, and related accessories. Its product range spans backpacking, ultralight backcountry travel, car camping, mountaineering, hunting and angling, and overlanding, serving a broad base of outdoor enthusiasts from casual campers to more technical backcountry users. The brand sells through its own website as well as retail partners, and organises its catalogue around specific technologies and design lines such as OSMO fabric, Tensor sleeping pads, and Spoon-shaped sleeping bags.
NEMO positions itself around thoughtful, design-led equipment and has an ongoing sustainability programme, Endless Promise, aimed at making gear recyclable and repairable at the end of its life. Alongside product sales, NEMO publishes adventure resources such as trip destinations, camp recipes, and gear care guidance, and works with outdoor ambassadors. The company frames its purpose around enabling adventure for a wide range of people and activities, while maintaining a focus on functional design and materials innovation across its tent, sleep system, and furniture lines.
NEMO branded search volume
How often people search for NEMO by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
NEMO's audience, products and channels
Social audience
- Instagram nemoequipment 182,206
- YouTube NEMOEquipmentInc 14,500
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store97
- New in the last 90 days13
- Typical priceUS$200
- Price rangeUS$10 – US$900
From NEMO's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Australia, Sweden and the US.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceZendesk
- MerchandisingRebuy
- PaymentsAfterpay
- TrackingGoogle Tag Manager
Tools detected on nemoequipment.com; detection covers common apps and may miss some.
NEMO competitors
The sports & outdoor brands closest to NEMO: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
UK outdoor clothing, camping gear and adventure bikes.
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Japanese-designed camping gear, apparel and outdoor living products.
Camping tents, awnings, sleeping gear and hiking equipment brand
NEMO vs Exped
Exped is the bigger brand (Scale 45.4 against 44.9), while NEMO is growing faster (Momentum 53 against 51). See Exped's page.
| August 2026 | NEMO | Exped |
|---|---|---|
| Overall rank | #144 | #142 |
| Sports & Outdoor rank | #53 | #52 |
| Scale (size) | 44.9 | 45.4 |
| Momentum (growth) | 52.5 | 50.5 |
| Branded search | 32 | 56 |
| Site traffic | 47 | 37 |
| Social audience | 57 | 42 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
NEMO: common questions
What does NEMO sell?
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture. Known for: Tents & shelters, Sleeping bags, Sleeping pads, Camp furniture and Packs & duffels.
Where is NEMO from?
NEMO is based in Nashua, United States.
Where can you buy NEMO?
NEMO sells through its own online store and a network of retailers and stockists. Its online store is at nemoequipment.com.
When was NEMO founded?
NEMO was founded in 2002.
Who founded NEMO?
NEMO was founded by Cam Brensinger.
Is NEMO's revenue growing?
We estimate NEMO's revenue is flat year on year (medium confidence). NEMO sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are NEMO's competitors?
NEMO's closest competitors in the Sports & Outdoor category are Exped, Alpkit, Big Agnes and Snow Peak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.