Top D2C Apparel Brands (August 2026)
Commerce Gantry tracks 63 apparel brands that sell direct to consumers, from United Kingdom, Sweden, United States, Australia, Denmark, Canada, France, New Zealand, Norway and Switzerland. In the August 2026 edition, Vivobarefoot leads the category on Scale. Páramo has the strongest Momentum.
Covers direct-to-consumer apparel, clothing, sunglasses, shoes, workwear, socks, outerwear and dresses brands, among others. See also the full D2C brand rankings.
A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →| 1 | Vivobarefoot GB | 77.8 | 42 | ↓shrinking |
| 3 | Passenger GB | 70.9 | 58 | ↑growing |
| 10 | Rapha GB | 68.5 | 27 | ↓shrinking |
| 13 | RevolutionRace SE | 67.3 | 46 | →flat |
| 14 | Finisterre GB | 67.2 | 55 | →flat |
| 16 | Filson US | 66.9 | 39 | ↓shrinking |
| 23 | Xero Shoes US | 64.2 | 39 | ↓shrinking |
| 26 | MAAP AU | 63.0 | 51 | →flat |
| 27 | Outdoor Research US | 63.0 | 51 | →flat |
| 33 | KÜHL US | 61.4 | 45 | →flat |
| 37 | ROKA US | 60.8 | 39 | ↓shrinking |
| 53 | Berghaus GB | 57.5 | 49 | →flat |
| 57 | Darn Tough US | 56.7 | 51 | →flat |
| 60 | Pas Normal Studios DK | 56.5 | 43 | →flat |
| 61 | Hill House Home US | 56.5 | 52 | →flat |
| 63 | First Lite US | 56.4 | 40 | ↓shrinking |
| 65 | Ciele US | 56.3 | 46 | →flat |
| 71 | Parks Project US | 54.8 | 46 | →flat |
| 74 | tentree CA | 53.9 | 32 | ↓shrinking |
| 77 | Pelagic US | 53.7 | 56 | →flat |
| 79 | Knockaround US | 53.4 | 23 | ↓shrinking |
| 82 | Hedley & Bennett US | 52.1 | 43 | ↓shrinking |
| 84 | Outerknown US | 52.0 | 45 | →flat |
| 87 | Roark US | 51.6 | 41 | ↓shrinking |
| 93 | Salty Crew US | 50.9 | 48 | →flat |
| 94 | Free Fly Apparel US | 50.9 | 52 | →flat |
| 95 | Howler Brothers US | 50.7 | 47 | →flat |
| 99 | Didriksons SE | 49.9 | 55 | →flat |
| 100 | Café du Cycliste FR | 49.7 | 57 | ↑growing |
| 101 | Stio US | 49.4 | 48 | →flat |
| 114 | Montane GB | 48.1 | 42 | ↓shrinking |
| 115 | Grundéns SE | 48.1 | 52 | →flat |
| 116 | Vissla US | 47.7 | 48 | →flat |
| 119 | HUK US | 47.3 | 54 | →flat |
| 129 | Mons Royale NZ | 45.9 | 59 | ↑growing |
| 146 | Picture Organic Clothing FR | 44.4 | 53 | →flat |
| 148 | KAVU US | 44.3 | 43 | ↓shrinking |
| 157 | Kari Traa NO | 43.3 | 44 | ↓shrinking |
| 172 | Sunski US | 41.2 | 39 | ↓shrinking |
| 177 | Maloja CH | 40.4 | 41 | ↓shrinking |
| 179 | Devold NO | 40.0 | 45 | ↓shrinking |
| 184 | Oboz US | 39.6 | 50 | →flat |
| 194 | Houdini Sportswear SE | 38.2 | 61 | ↑growing |
| 197 | Ornot US | 37.9 | 51 | →flat |
| 201 | Kryptek US | 37.5 | 39 | ↓shrinking |
| 204 | Ridge Merino US | 36.8 | 65 | ↑growing |
| 205 | Kjus CH | 36.7 | 59 | ↑growing |
| 209 | Flylow Gear US | 36.4 | 39 | ↓shrinking |
| 210 | Skida US | 36.2 | 38 | ↓shrinking |
| 216 | 7mesh CA | 34.9 | 50 | →flat |
| 219 | Badlands US | 34.5 | 43 | ↓shrinking |
| 221 | Ombraz US | 34.3 | 52 | →flat |
| 224 | Airblaster US | 34.2 | 59 | ↑growing |
| 226 | Páramo GB | 33.3 | 69 | ↑growing |
| 252 | TILIT US | 30.1 | 51 | →flat |
| 253 | TREW US | 30.0 | 55 | →flat |
| 263 | Duckworth US | 27.8 | emerging | →flat |
| 265 | Coalatree US | 27.3 | emerging | ↓shrinking |
| 279 | Hestra SE | 24.9 | 55 | →flat |
| 293 | Western Rise US | 22.3 | 27 | ↓shrinking |
| 300 | Showers Pass US | 20.2 | emerging | ↓shrinking |
| 301 | Farm to Feet US | 19.2 | emerging | ↑growing |
| 307 | Strafe US | 14.1 | emerging | ↓shrinking |
No brands match.
The brands
- Vivobarefoot · United Kingdom
Barefoot-style footwear for everyday wear, sport and outdoor activity.
- Passenger · United Kingdom
British outdoor clothing and accessories made from recycled and organic materials.
- Rapha · United Kingdom
Premium cycling clothing and accessories for road, gravel and mountain biking.
- RevolutionRace · Sweden
Scandinavian outdoor clothing, footwear and gear sold direct online
- Finisterre · United Kingdom
British-made surf and outdoor clothing and wetsuits.
- Filson · United States
Rugged outdoor clothing, bags and accessories made from durable fabrics.
- Xero Shoes · United States
Barefoot and minimalist footwear for men, women and kids.
- MAAP · Australia
Performance cycling apparel and kits from Melbourne
- Outdoor Research · United States
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
- KÜHL · United States
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
- ROKA · United States
Performance sunglasses, eyeglasses and eyewear accessories for athletes
- Berghaus · United Kingdom
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
- Darn Tough · United States
Merino wool socks made in Vermont, guaranteed for life.
- Pas Normal Studios · Denmark
Technical cycling apparel with a contemporary design aesthetic
- Hill House Home · United States
Women's apparel and home goods brand known for the Nap Dress
- First Lite · United States
Technical merino wool hunting apparel and gear for specific game pursuits.
- Ciele · United States
Performance running caps and lightweight headwear for athletes.
- Parks Project · United States
National park-inspired apparel and gear that gives back to public lands.
- tentree · Canada
Sustainable everyday apparel brand that plants trees with every purchase
- Pelagic · United States
Performance fishing clothing and gear for men and women
- Knockaround · United States
Affordable sunglasses and eyewear from San Diego
- Hedley & Bennett · United States
Aprons, knives and kitchen gear for chefs and home cooks.
- Outerknown · United States
Men's and women's apparel and denim, sold direct online.
- Roark · United States
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
- Salty Crew · United States
Surf and fishing-inspired lifestyle apparel and accessories.
- Free Fly Apparel · United States
Bamboo-based, sun-protective apparel for men, women and kids.
- Howler Brothers · United States
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
- Didriksons · Sweden
Swedish weatherproof jackets and rainwear for the whole family
- Café du Cycliste · France
Cycling and outdoor apparel for road and gravel riders, based in Nice.
- Stio · United States
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
- Montane · United Kingdom
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
- Grundéns · Sweden
Waterproof fishing apparel and footwear for commercial and recreational anglers
- Vissla · United States
Surf-inspired apparel and wetsuits for men, women and youth
- HUK · United States
Performance fishing apparel and gear for men, women and kids
- Mons Royale · New Zealand
Merino wool apparel for skiing, biking and the outdoors
- Picture Organic Clothing · France
French outdoor apparel for skiing, surfing, hiking and trail running.
- KAVU · United States
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
- Kari Traa · Norway
Women's wool base layers, ski wear and outdoor apparel from Norway
- Sunski · United States
Outdoor sunglasses and SPF skincare made with recycled materials.
- Maloja · Switzerland
Cycling and outdoor apparel for skiing, running and everyday wear
- Devold · Norway
Norwegian merino wool clothing for outdoor and everyday activities.
- Oboz · United States
Hiking boots and shoes for men and women
- Houdini Sportswear · Sweden
Swedish outdoor apparel and fleece layers for trekking and trail running.
- Ornot · United States
Timeless, USA-made cycling apparel and accessories from San Francisco
- Kryptek · United States
Technical hunting apparel and camouflage gear rooted in tactical military design.
- Ridge Merino · United States
Merino wool clothing and layers for outdoor activities
- Kjus · Switzerland
Swiss apparel brand.
- Flylow Gear · United States
Ski, bike and outdoor apparel built for mountain pursuits.
- Skida · United States
Playful printed headwear, neckwear and outdoor accessories from Vermont.
- 7mesh · Canada
Technical cycling and outdoor apparel designed and tested in Squamish, BC
- Badlands · United States
Technical hunting apparel, packs and gear for field conditions.
- Ombraz · United States
Armless sunglasses with a built-in cord instead of sidearms.
- Airblaster · United States
Apparel brand sold through wholesale and direct channels
- Páramo · United Kingdom
Weatherproof outdoor clothing for hiking, climbing and mountain activities
- TILIT · United States
Chef coats, aprons and workwear for hospitality professionals
- TREW · United States
Backcountry-focused ski and snowboard outerwear, bibs and jackets
- Duckworth · United States
Montana-made Merino wool clothing and layering systems, made in the USA.
- Coalatree · United States
Eco-minded outdoor apparel and accessories for adventure and everyday life
- Hestra · Sweden
Swedish maker of ski, outdoor and work gloves
- Western Rise · United States
Versatile performance apparel for everyday wear and travel
- Showers Pass · United States
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
- Farm to Feet · United States
American-made merino wool socks for outdoor and everyday use
- Strafe · United States
Technical outerwear for skiing and mountain sports, made in Aspen
Other categories
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