Knix – D2C Ranking & Growth Metrics
Wireless bras and leakproof underwear for women, teens and men
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Knix is new to the index this month, entering at #56 of 522 overall and #28 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is growing over the past year. Its closest Apparel competitor is Bombas (#5).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Knix is today: #56 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Knix's revenue growing?
We estimate Knix's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Knix growing?
Knix's Momentum score is 47.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Knix
Knix makes wireless bras and leakproof underwear, built on wire-free construction and absorbent fabric layers that replace pads and liners. The catalogue extends from bras and bodysuits into swim, sleepwear, maternity and surgical recovery pieces, plus a teen line and a men's underwear range with absorbency-rated pouches. Underwear is sorted by absorbency level, from light to ultra, so customers can match a style to period flow, bladder leaks, sweat or overnight wear. The brand also runs licensed collections, such as its ACOTAR tie-in collaboration.
Knix competitors
The apparel brands closest to Knix: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Comfort-focused socks, underwear, t-shirts and slippers with a one-for-one donation model
Barefoot and minimalist shoes, boots and sandals for natural foot movement
Bamboo sleep bags and sleepwear for babies, kids and family pajamas
Selvedge and organic cotton denim jeans from Gothenburg, with free lifetime repairs.
Personalised jewellery, watches and gifts with celebrity collaborations
Knix vs Bombas
Bombas is the bigger brand (Scale 77.9 against 65.2), while Knix is growing faster (Momentum 48 against 41). See Bombas' page.
| October 2026 | Knix | Bombas |
|---|---|---|
| Overall rank | #56 | #5 |
| Apparel rank | #28 | #3 |
| Scale (size) | 65.2 | 77.9 |
| Momentum (growth) | 47.9 | 41.1 |
| Branded search | 71 | 94 |
| Site traffic | 53 | 72 |
| Social audience | 73 | 66 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Knix branded search volume
How often people search for Knix by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Knix's audience, products and channels
Social audience
- Instagram knix 650k
- TikTok knix 179k
- YouTube 6.7k
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store691
- New in the last 90 days92
- Typical priceUS$45
- Price rangeUS$5 – US$203
From Knix's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo, Yotpo
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsShop Pay
Tools detected on knix.com; detection covers common apps and may miss some.
Knix: common questions
What does Knix sell?
Wireless bras and leakproof underwear for women, teens and men.
Where is Knix from?
Knix is based in Canada.
Where can you buy Knix?
Knix sells through its own online store and selected retailers. Its online store is at knix.com.
Is Knix's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Knix's competitors?
Knix's closest competitors in the Apparel category are Bombas, Xero Shoes, Kyte Baby and Nudie Jeans.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Knix move, or the data as an export? See data & alerts.