We built the tool we kept wishing we had.
Commerce Gantry started as an internal tool at 992 Consulting, a growth consultancy. Now it's open to everyone, and free for now.
It started with one question
Our work is helping brands grow. And in almost every project, someone asks the same question early on: who's actually growing out there? Which competitor is pulling ahead, which category is heating up, which brand nobody's talking about yet is quietly doubling.
The answer was always harder to get than it should be. The signals exist, in search demand, site traffic, social audiences and online stores, but they're scattered across a dozen tools, priced for enterprise teams, and rarely comparable from one brand to the next. Every time, we pieced the picture together by hand.
So we built it once, properly
Commerce Gantry pulls those signals together for every brand in the index, every month, and turns them into a few numbers you can compare: how big a brand is (Scale), how fast it's growing (Momentum), and which way we estimate its revenue is heading. Ranks and scores only. No guessed revenue figures dressed up as facts.
Every brand is checked against clear rules before it gets in: it has to make its own products and sell them through its own online store, and it has to be big enough to measure. The scoring is fixed rules too, written down in the methodology, and anything unclear is reviewed by a person. Today the index follows 390 brands across 9 categories, and it grows every month.
Who it's for
We built it for ourselves and our clients: brand teams who want an honest read on their competitors, and investors looking for the next brand before it's obvious. If you're either, it was built with you in mind.
It's also a way to learn. Every brand page shows what's driving that brand's growth, whether that's search demand, site traffic or social, so you can see what the fastest growers in your category do differently, and what you could do next.
Free, for now
Everything on the site is free to use while we grow the index. The monthly email is where we share the most: the new rankings, the fastest risers and new entrants, and what we're learning about how the winners are growing, written so you can put it to work on your own brand.
Missing a brand, or think we've got one wrong? Tell us. If you'd like help growing your own brand, or want to talk about the data, get in touch.
Commerce Gantry is run by 992 Consulting, Senna Building, Gorsuch Place, London E2 8JF, UK.