Saysky – D2C Ranking & Growth Metrics
Running clothing and shoes built around a Scandinavian design ethos
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Saysky is new to the index this month, entering at #243 of 522 overall and #88 of 142 in Apparel. On our estimate its revenue is growing year on year (high confidence). Branded search is growing over the past year. Its closest Apparel competitor is Ciele (#135).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Saysky is today: #243 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Saysky's revenue growing?
We estimate Saysky's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Saysky growing?
Saysky's Momentum score is 61.0, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Saysky
Saysky makes running clothing and shoes: t-shirts, singlets, tights, shorts, jackets, fleece tops and merino base layers, alongside socks, headwear and running packs. The range is split into named collections such as FLOW for technical performance, PACE for daily training, COMBAT for high intensity, MOTION for softer, more relaxed runs, and BLAZE for exposed weather, plus an OFF-RUN line for casual wear. Founded in 2013, the brand builds its gear around a Scandinavian design approach and has worked with Puma, Speedland and Alba Optics on collaborations, alongside a network of running crews and events it calls the Running Tribe.
Saysky competitors
The apparel brands closest to Saysky: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
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Surf-inspired boardshorts, wetsuits and apparel for men, women and kids.
Saysky vs Ciele
Ciele is the bigger brand (Scale 56.3 against 46.4), while Saysky is growing faster (Momentum 61 against 48). See Ciele's page.
| October 2026 | Saysky | Ciele |
|---|---|---|
| Overall rank | #243 | #135 |
| Apparel rank | #88 | #53 |
| Scale (size) | 46.4 | 56.3 |
| Momentum (growth) | 61.0 | 48.1 |
| Branded search | 53 | 58 |
| Social audience | 53 | 55 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Saysky branded search volume
How often people search for Saysky by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Saysky's audience, products and channels
Social audience
- Instagram sayskycph 130k
- YouTube SAYSKYCPH 913
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store813
- New in the last 90 days54
- Typical price68
- Price range11 – 335
From Saysky's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the Netherlands, Sweden, Canada and Spain.
Saysky: common questions
What does Saysky sell?
Running clothing and shoes built around a Scandinavian design ethos.
Where is Saysky from?
Saysky is based in Denmark.
Where can you buy Saysky?
Saysky sells through its own online store and selected retailers. Its online store is at saysky.com.
When was Saysky founded?
Saysky was founded in 2013.
Is Saysky's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Saysky's competitors?
Saysky's closest competitors in the Apparel category are Ciele, Altra, HUK and Mons Royale.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Saysky move, or the data as an export? See data & alerts.