Kotn – D2C Ranking & Growth Metrics
Timeless cotton clothing and home textiles made with ethical sourcing
Last updated · August 2026 edition · method v1.3
Kotn ranks #46 of 366 D2C brands in the August 2026 edition and #14 of 82 in Apparel, up 1 place on last month. We estimate Kotn's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. Among apparel brands selling cotton clothing, its closest competitor is Pact (#2).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kotn is today: #46 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Kotn's revenue growing?
We estimate Kotn's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kotn growing?
Kotn's Momentum score is 64.5, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Kotn
Kotn makes clothing and home textiles, including t-shirts, basics and bedding, for men and women seeking simple, lasting designs. The brand emphasises natural fibres, such as cotton, and timeless construction over seasonal trends, positioning itself as an alternative to fast fashion. It sells directly to consumers through its own website and physical stores, including its Beit Kotn location, as well as a home collection spanning bedding and towels.
Kotn branded search volume
How often people search for Kotn by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Kotn's audience, products and channels
Products
- Products in store1,000+
- New in the last 90 days334
- Typical priceCA$89
- Price rangeCA$8 – CA$328
From Kotn's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Australia, the UK and the Netherlands.
Ecommerce stack
- Customer serviceGorgias
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on kotn.com; detection covers common apps and may miss some.
Kotn competitors
The apparel brands closest to Kotn: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Organic cotton clothing, underwear and bedding essentials.
British luxury clothing brand making T-shirts, knitwear and underwear essentials
Men's shirts, workwear-inspired clothing and outerwear sold direct to consumers
British-made surf and outdoor clothing and wetsuits.
Scandinavian outdoor clothing, footwear and gear sold direct online
Kotn vs Pact
Pact is the bigger brand (Scale 74.5 against 61.4), while Kotn is growing faster (Momentum 65 against 64). See Pact's page.
| August 2026 | Kotn | Pact |
|---|---|---|
| Overall rank | #46 | #2 |
| Apparel rank | #14 | #2 |
| Scale (size) | 61.4 | 74.5 |
| Momentum (growth) | 64.5 | 64.3 |
| Branded search | 70 | 74 |
| Site traffic | 53 | 74 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kotn: common questions
What does Kotn sell?
Timeless cotton clothing and home textiles made with ethical sourcing. Known for: T-shirts, Bedding, Towels, Women's apparel and Men's apparel.
Where is Kotn from?
Kotn is based in Canada.
Where can you buy Kotn?
Kotn sells through its own online store and selected retailers. Its online store is at kotn.com.
Is Kotn's revenue growing?
We estimate Kotn's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kotn's competitors?
Kotn's closest competitors in the Apparel category are Pact, Sunspel, Taylor Stitch and Finisterre.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.