Coyuchi – D2C Ranking & Growth Metrics
Organic cotton bedding, towels and home textiles.
Last updated · August 2026 edition · method v1.2
Coyuchi ranks #135 of 312 D2C brands in the August 2026 edition and #45 of 121 in Home, down 6 places on last month. We estimate Coyuchi's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling organic bedding, its closest competitor is Boll & Branch (#28).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Coyuchi is today: #135 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Coyuchi's revenue growing?
We estimate Coyuchi's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Coyuchi growing?
Coyuchi's Momentum score is 47.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #123 to #135 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Coyuchi
Coyuchi makes organic bedding, towels and home textiles, including sheets, duvet covers, comforters, blankets, bath towels and robes, as well as baby items. Products are made primarily from organic cotton and natural fibres, and the range is sold direct to consumers through its own website, with a focus on home textiles for bedrooms, bathrooms and nurseries.
The brand positions itself around organic materials and circularity, offering a renewed category of returned or refurbished products alongside new goods such as bath mats, towels, blankets and duvet sets. Coyuchi targets households seeking organic cotton alternatives to conventional bedding and bath linens, and presents its range as part of a broader effort to reduce textile waste through resale and reuse schemes.
Coyuchi branded search volume
How often people search for Coyuchi by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Coyuchi's audience, products and channels
Social audience
- Instagram coyuchi 108,754
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store250
- New in the last 90 days172
- Typical price128
- Price range3 – 2,498
From Coyuchi's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Coyuchi competitors
The home brands closest to Coyuchi: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic cotton bedding, sheets and home textiles
Organic cotton bedding and bath textiles from Canada
Organic mattresses, bedding and furniture for the whole family
Organic latex mattresses, toppers and bedding for healthier sleep
Natural and organic mattresses made in the USA
Coyuchi vs Boll & Branch
Boll & Branch leads on both size and growth: Scale 62.8 against 45.7, and Momentum 61 against 48. See Boll & Branch's page.
| August 2026 | Coyuchi | Boll & Branch |
|---|---|---|
| Overall rank | #135 | #28 |
| Home rank | #45 | #11 |
| Scale (size) | 45.7 | 62.8 |
| Momentum (growth) | 47.9 | 61.1 |
| Branded search | 45 | 67 |
| Site traffic | 42 | 58 |
| Social audience | 51 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Coyuchi: common questions
What does Coyuchi sell?
Organic cotton bedding, towels and home textiles. Known for: Organic cotton sheets, Duvet covers and inserts, Bath towels and robes, Blankets and Renewed (resale) textiles.
Where is Coyuchi from?
Coyuchi is based in United States.
Where can you buy Coyuchi?
Coyuchi sells through its own online store and selected retailers. Its online store is at coyuchi.com.
Is Coyuchi's revenue growing?
We estimate Coyuchi's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Coyuchi's competitors?
Coyuchi's closest competitors in the Home category are Boll & Branch, Takasa, Naturepedic and PlushBeds.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.