Brooklinen – D2C Ranking & Growth Metrics
Direct-to-consumer bedding, bath and home accessories brand.
Last updated · August 2026 edition · method v1.3
Brooklinen ranks #21 of 312 D2C brands in the August 2026 edition and #9 of 121 in Home, down 1 place on last month. We estimate Brooklinen's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling bedding and sheets, its closest competitor is Silk & Snow (#38).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brooklinen is today: #21 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Brooklinen's revenue growing?
We estimate Brooklinen's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Brooklinen growing?
Brooklinen's Momentum score is 40.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #20 to #21 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Brooklinen
Brooklinen sells bedding and bath products direct to consumers, including sheets, comforters, pillows, towels and related home accessories. The brand was founded in Brooklyn and positions itself around offering hotel-quality materials at accessible prices, with a range of fabric options such as percale, sateen, linen and cashmere sheeting. Its catalogue spans core bedding items alongside bundles that combine sheets, duvets and pillows for a full bed set up.
The brand sells primarily through its own website, supported by physical retail stores, and also offers trade and hospitality as well as corporate gifting programmes. Products are manufactured through partnerships with factories in several countries, including Portugal, Germany, Turkey, Pakistan, India, China, Peru, Canada and the USA. Brooklinen positions itself as a design-led, direct-to-consumer alternative to traditional department-store bedding, emphasising fabric quality and style choice across whites, blues, neutrals and patterned collections.
Brooklinen branded search volume
How often people search for Brooklinen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in February.
Brooklinen's audience, products and channels
Social audience
- Instagram brooklinen 404,754
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store490
- New in the last 90 days80
- Typical price209
- Price range7 – 1,084
From Brooklinen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the Netherlands.
Brooklinen competitors
The home brands closest to Brooklinen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Mattresses, bedroom furniture and bedding for better sleep
British direct-to-consumer mattresses, beds and bedding brand.
Bedding, duvets, pillows and towels for the home
Online mattresses, beds and bedding for UK shoppers
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Brooklinen vs Silk & Snow
Brooklinen is the bigger brand (Scale 65.2 against 60.7), while Silk & Snow is growing faster (Momentum 55 against 41). See Silk & Snow's page.
| August 2026 | Brooklinen | Silk & Snow |
|---|---|---|
| Overall rank | #21 | #38 |
| Home rank | #9 | #14 |
| Scale (size) | 65.2 | 60.7 |
| Momentum (growth) | 40.5 | 54.9 |
| Branded search | 71 | 66 |
| Site traffic | 60 | 61 |
| Social audience | 65 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Brooklinen: common questions
What does Brooklinen sell?
Direct-to-consumer bedding, bath and home accessories brand. Known for: Classic Percale Sheets, Luxe Sateen Sheets, Comforters, Towels and Pillows.
Where is Brooklinen from?
Brooklinen is based in Brooklyn, United States.
Where can you buy Brooklinen?
Brooklinen sells through its own online store and selected retailers. Its online store is at brooklinen.com.
When was Brooklinen founded?
Brooklinen was founded in 2014.
Is Brooklinen's revenue growing?
We estimate Brooklinen's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Brooklinen's competitors?
Brooklinen's closest competitors in the Home category are Silk & Snow, Simba Sleep, Soak&Sleep and Eve Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.