Soak&Sleep – D2C Ranking & Growth Metrics
Bedding, duvets, pillows and towels for the home
Last updated · August 2026 edition · method v1.3
Soak&Sleep ranks #158 of 312 D2C brands in the August 2026 edition and #53 of 121 in Home, up 10 places on last month. We estimate Soak&Sleep's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among home brands selling bedding and towels, its closest competitor is Simba Sleep (#69).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Soak&Sleep is today: #158 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Soak&Sleep's revenue growing?
We estimate Soak&Sleep's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Soak&Sleep growing?
Soak&Sleep's Momentum score is 48.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #165 to #158 overall. Its size score is driven most by site traffic, with social audience relatively weakest.
About Soak&Sleep
Soak&Sleep sells bedding and bath products, including duvets, pillows, bed linen, mattress protectors, mattress toppers, towels and bedspreads. The range covers a wide variety of sizes, togs and fillings, from feather and down to wool and synthetic options, as well as materials such as Egyptian cotton, French linen and silk for sheets and towels. Products are organised by size, firmness, filling and material, with named best-sellers across each category.
Soak&Sleep branded search volume
How often people search for Soak&Sleep by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Soak&Sleep's audience, products and channels
Social audience
- Instagram soakandsleep 37,579
- TikTok soakandsleep 172
- YouTube Soakandsleep 798
Followers as shown on each platform, end of August 2026.
Products
- Products in store535
- New in the last 90 days42
- Typical price69
- Price range2 – 9,250
From Soak&Sleep's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Soak&Sleep competitors
The home brands closest to Soak&Sleep: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British direct-to-consumer mattresses, beds and bedding brand.
Online mattresses, beds and bedding for UK shoppers
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Bedding and home textiles made from eucalyptus, linen and cotton.
Mattresses, bedroom furniture and bedding for better sleep
Soak&Sleep vs Simba Sleep
Simba Sleep is the bigger brand (Scale 55.0 against 43.2), while Soak&Sleep is growing faster (Momentum 49 against 43). See Simba Sleep's page.
| August 2026 | Soak&Sleep | Simba Sleep |
|---|---|---|
| Overall rank | #158 | #69 |
| Home rank | #53 | #24 |
| Scale (size) | 43.2 | 55.0 |
| Momentum (growth) | 48.9 | 42.9 |
| Branded search | 43 | 60 |
| Site traffic | 47 | 56 |
| Social audience | 40 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Soak&Sleep: common questions
What does Soak&Sleep sell?
Bedding, duvets, pillows and towels for the home. Known for: Duvets, Pillows, Bed linen, Mattress toppers and Towels.
Where is Soak&Sleep from?
Soak&Sleep is based in United Kingdom.
Where can you buy Soak&Sleep?
Soak&Sleep sells through its own online store and selected retailers. Its online store is at soakandsleep.com.
Is Soak&Sleep's revenue growing?
We estimate Soak&Sleep's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Soak&Sleep's competitors?
Soak&Sleep's closest competitors in the Home category are Simba Sleep, Eve Sleep, Riley Home and Buffy.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.