Bedfolk – D2C Ranking & Growth Metrics
Bed linen, towels and robes in linen and cotton fabrics.
Last updated · August 2026 edition · method v1.3
Bedfolk ranks #245 of 312 D2C brands in the August 2026 edition and #87 of 121 in Home, down 1 place on last month. We estimate Bedfolk's revenue is growing year on year (medium confidence). Branded search is growing over the past year. Among home brands selling bed linen, its closest competitor is Piglet in Bed (#39).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bedfolk is today: #245 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Bedfolk's revenue growing?
We estimate Bedfolk's revenue is growing year on year (medium confidence). Bedfolk's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bedfolk growing?
Bedfolk has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #250 to #245 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Bedfolk
Bedfolk makes bed linen and bathware, including duvet covers, pillowcases, sheets, towels and robes, sold in linen and cotton fabrics across a range of colourways. The range is organised by fabric type and style, from relaxed cotton to crisp linen, aimed at shoppers looking to furnish and refresh their bedroom and bathroom with coordinated pieces. The brand sells directly to customers through its own website, shipping to the UK, US and a wide range of other countries.
Bedfolk positions itself around comfort and ease, with products described in terms of softness, texture and simple styling rather than technical performance. Its site is structured around bedding collections, fabric guides and care information, including a journal section that offers advice on choosing pillowcase styles, fabric types and colour combinations. The brand operates as an online retailer with customer support offered by phone, and does not list physical stockists on its site.
Bedfolk branded search volume
How often people search for Bedfolk by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Bedfolk's audience, products and channels
Social audience
- Instagram bedfolk 80,758
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store357
- New in the last 90 days0
- Typical price£265
- Price range£4 – £1,248
From Bedfolk's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsKlarna
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on bedfolk.com; detection covers common apps and may miss some.
Bedfolk competitors
The home brands closest to Bedfolk: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British linen and cotton bedding, sleepwear and home textiles.
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Linen bedding, home textiles and clothing for everyday use.
Bedfolk: common questions
What does Bedfolk sell?
Bed linen, towels and robes in linen and cotton fabrics. Known for: Duvet covers, Pillowcases, Bed sheets, Towels and Robes.
Where is Bedfolk from?
Bedfolk is based in United Kingdom.
Where can you buy Bedfolk?
Bedfolk sells through its own online store and selected retailers. Its online store is at bedfolk.com.
Is Bedfolk's revenue growing?
We estimate Bedfolk's revenue is growing year on year (medium confidence). Bedfolk's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bedfolk's competitors?
Bedfolk's closest competitors in the Home category are Piglet in Bed, Sheets & Giggles, Rough Linen and Cultiver.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.