Rough Linen – D2C Ranking & Growth Metrics
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Last updated · August 2026 edition · method v1.2
Rough Linen ranks #278 of 312 D2C brands in the August 2026 edition and #107 of 121 in Home, down 1 place on last month. We estimate Rough Linen's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among home brands selling linen bedding, its closest competitor is Cultiver (#191).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rough Linen is today: #278 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Rough Linen's revenue growing?
We estimate Rough Linen's revenue is flat year on year (medium confidence). Rough Linen's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rough Linen growing?
Rough Linen has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #236 to #278 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Rough Linen
Rough Linen makes bedding, bath, kitchen and table textiles, along with linen wear and home decor, produced from 100% European flax linen. Its range covers linen sheets, duvet covers and pillowcases, bath towels and robes, tablecloths and napkins, curtains and throws, and apparel such as pinafores and robes. The brand is positioned around heavyweight, textured linen inspired by an old hand-loomed pillowslip found in a Scottish stone cottage, with its signature fabric known as Orkney linen. It is aimed at households seeking natural-fibre home textiles with a traditional, old-world character rather than a polished, synthetic look.
The brand sells direct to consumers through its own website, organised by room and product type, including bedding sets, kitchen and bath linen, decor and wearable linen pieces. It offers named fabric collections such as Orkney, St. Barts and Smooth Linen, alongside seasonal and sale ranges. Rough Linen presents its products as durable and long-lasting, emphasising craftsmanship, simplicity and the qualities of natural flax fibre over trend-led design.
Rough Linen branded search volume
How often people search for Rough Linen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Rough Linen's audience, products and channels
Social audience
- Instagram roughlinen 33,601
- TikTok roughlinen 39
- YouTube roughlinen1 2,370
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store148
- New in the last 90 days0
- Typical priceUS$215
- Price rangeUS$9 – US$1,329
From Rough Linen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsStamped
- PaymentsKlarna
Tools detected on roughlinen.com; detection covers common apps and may miss some.
Rough Linen competitors
The home brands closest to Rough Linen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Bed linen, towels and robes in linen and cotton fabrics.
Linen bedding, home textiles and clothing for everyday use.
British linen and cotton bedding, sleepwear and home textiles.
Bamboo-fabric bedding and home textiles sold direct to consumers.
Rough Linen: common questions
What does Rough Linen sell?
Heavyweight European flax linen bedding, bath, kitchen and home textiles. Known for: Orkney Linen Sheets, Linen Duvet Covers, Linen Bath Robes, Linen Tablecloths and Napkins and Linen Curtains.
Where is Rough Linen from?
Rough Linen is based in United States.
Where can you buy Rough Linen?
Rough Linen sells through its own online store and selected retailers. Its online store is at roughlinen.com.
Who founded Rough Linen?
Rough Linen was founded by Tricia.
Is Rough Linen's revenue growing?
We estimate Rough Linen's revenue is flat year on year (medium confidence). Rough Linen's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rough Linen's competitors?
Rough Linen's closest competitors in the Home category are Cultiver, Bedfolk, MagicLinen and Piglet in Bed.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.