Cultiver – D2C Ranking & Growth Metrics
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Last updated · August 2026 edition · method v1.3
Cultiver ranks #191 of 312 D2C brands in the August 2026 edition and #64 of 121 in Home, down 12 places on last month. We estimate Cultiver's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among home brands selling linen bedding, its closest competitor is Rough Linen (#278).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cultiver is today: #191 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Cultiver's revenue growing?
We estimate Cultiver's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cultiver growing?
Cultiver's Momentum score is 42.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #190 to #191 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Cultiver
Cultiver is a home textiles brand selling bed linen, bedcovers, dining linen, bathroom textiles, loungewear and related living accessories, made primarily from European flax linen along with cotton, cashmere, merino wool and silk. Its range covers fitted and flat sheets, duvet covers, pillowcases, throws, blankets, towels, robes, slips and table linen, aimed at customers furnishing bedrooms, dining spaces, living rooms and bathrooms with a coordinated, pared-back aesthetic.
The brand sells direct to consumers through its own website, organising products into seasonal collections and lookbooks spanning bedroom, dining, living and bathroom settings. Cultiver also offers complimentary fabric swatches, gift cards and a loyalty programme for registered customers. It presents itself through editorial content, including a journal and references to design and craftsmanship, positioning its products around fabric quality and considered presentation rather than price.
Cultiver branded search volume
How often people search for Cultiver by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Cultiver's audience, products and channels
Social audience
- Instagram cultiver_goods 168,526
- TikTok cultiver_goods 717
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store285
- New in the last 90 days9
- Typical priceUS$200
- Price rangeUS$18 – US$1,300
From Cultiver's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
- SearchSearchspring
- AnalyticsTriple Whale
Tools detected on cultiver.com; detection covers common apps and may miss some.
Cultiver competitors
The home brands closest to Cultiver: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Linen bedding, home textiles and clothing for everyday use.
Bed linen, towels and robes in linen and cotton fabrics.
British linen and cotton bedding, sleepwear and home textiles.
Soft-fabric bedding and loungewear for the home
Cultiver: common questions
What does Cultiver sell?
European flax linen bedding and home textiles for bedroom, dining, living and bath. Known for: Bed linen, Cashmere and merino throws, Bath towels and robes, Table linen and Loungewear.
Where is Cultiver from?
Cultiver is based in Canada.
Where can you buy Cultiver?
Cultiver sells through its own online store and selected retailers. Its online store is at cultiver.com.
Is Cultiver's revenue growing?
We estimate Cultiver's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cultiver's competitors?
Cultiver's closest competitors in the Home category are Rough Linen, MagicLinen, Bedfolk and Piglet in Bed.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.