Bed Threads – D2C Ranking & Growth Metrics
Linen and organic cotton bedding, sleepwear, bath and table linen.
Last updated · August 2026 edition · method v1.3
Bed Threads ranks #98 of 366 D2C brands in the August 2026 edition and #30 of 127 in Home, down 5 places on last month. We estimate Bed Threads' revenue is growing year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling linen bedding, its closest competitor is Cultiver (#234).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bed Threads is today: #98 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Bed Threads' revenue growing?
We estimate Bed Threads' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bed Threads growing?
Bed Threads' Momentum score is 59.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Bed Threads
Bed Threads makes linen and cotton bedding, sleepwear, bath and table linen. Its core product is bedding made from 100% French flax linen and 100% organic cotton percale, offered in a wide range of colours and available as sheet sets, duvet covers, fitted and flat sheets, and pillowcases. The range extends to sleepwear, towels, bath mats, napkins, tablecloths and table runners, allowing customers to furnish bedrooms, bathrooms and dining tables from a single brand.
Bed Threads branded search volume
How often people search for Bed Threads by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in February.
Bed Threads' audience, products and channels
Social audience
- Instagram bed.threads 605,111
- TikTok bed.threads 115,900
- YouTube 15,400
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Yotpo
- MerchandisingNosto
Tools detected on bedthreads.com; detection covers common apps and may miss some.
Bed Threads competitors
The home brands closest to Bed Threads: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
British linen and cotton bedding, sleepwear and home textiles.
Linen bedding, home textiles and clothing for everyday use.
Bed linen, towels and robes in linen and cotton fabrics.
Bed Threads vs Cultiver
Bed Threads leads on both size and growth: Scale 54.8 against 38.5, and Momentum 59 against 42. See Cultiver's page.
| August 2026 | Bed Threads | Cultiver |
|---|---|---|
| Overall rank | #98 | #234 |
| Home rank | #30 | #69 |
| Scale (size) | 54.8 | 38.5 |
| Momentum (growth) | 59.3 | 42.1 |
| Branded search | 52 | 34 |
| Site traffic | 43 | 28 |
| Social audience | 72 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bed Threads: common questions
What does Bed Threads sell?
Linen and organic cotton bedding, sleepwear, bath and table linen. Known for: French flax linen bedding, organic cotton percale sheets, sleepwear, bath towels and table linen.
Where is Bed Threads from?
Bed Threads is based in Australia.
Where can you buy Bed Threads?
Bed Threads sells through its own online store and selected retailers. Its online store is at bedthreads.com.
Is Bed Threads' revenue growing?
We estimate Bed Threads' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bed Threads' competitors?
Bed Threads' closest competitors in the Home category are Cultiver, Rough Linen, Piglet in Bed and MagicLinen.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.