MagicLinen – D2C Ranking & Growth Metrics
Linen bedding, home textiles and clothing for everyday use.
Last updated · August 2026 edition · method v1.2
MagicLinen ranks #173 of 312 D2C brands in the August 2026 edition and #58 of 121 in Home, down 2 places on last month. We estimate MagicLinen's revenue is flat year on year (low confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among home brands selling linen home textiles, its closest competitor is Dusen Dusen (#190).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big MagicLinen is today: #173 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is MagicLinen's revenue growing?
We estimate MagicLinen's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is MagicLinen growing?
MagicLinen's Momentum score is 48.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #172 to #173 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About MagicLinen
MagicLinen makes linen home textiles and linen clothing, including bedding, bath towels, kitchen and dining linens, curtains, cushion covers and women's and men's apparel such as dresses, shirts, pants and loungewear. The brand is positioned around natural linen as a material for everyday home use, offering products across a range of colours and patterns. It describes itself as family-owned and sells directly to consumers online, alongside a wholesale channel for retailers.
MagicLinen branded search volume
How often people search for MagicLinen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in May and June and lowest in October.
MagicLinen's audience, products and channels
Social audience
- Instagram magiclinen 105,696
- TikTok magiclinen 617
- YouTube 102
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store249
- New in the last 90 days41
- Typical price€126
- Price range€6 – €534
From MagicLinen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo, Judge.me
- Customer serviceGorgias
- Cross-borderGlobal-e
- TrackingTikTok Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on magiclinen.com; detection covers common apps and may miss some.
MagicLinen competitors
The home brands closest to MagicLinen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Brooklyn-based textiles and home goods with bold, original prints
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Bed linen, towels and robes in linen and cotton fabrics.
Home textiles brand selling bed, bath, beach and tabletop collections.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
MagicLinen vs Dusen Dusen
MagicLinen leads on both size and growth: Scale 41.2 against 38.8, and Momentum 48 against 42. See Dusen Dusen's page.
| August 2026 | MagicLinen | Dusen Dusen |
|---|---|---|
| Overall rank | #173 | #190 |
| Home rank | #58 | #63 |
| Scale (size) | 41.2 | 38.8 |
| Momentum (growth) | 48.3 | 42.1 |
| Branded search | 33 | 33 |
| Site traffic | 41 | 24 |
| Social audience | 51 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
MagicLinen: common questions
What does MagicLinen sell?
Linen bedding, home textiles and clothing for everyday use. Known for: Linen sheet sets, Duvet covers, Linen clothing, Bath towels and Kitchen and dining linens.
Where is MagicLinen from?
MagicLinen is based in IL.
Where can you buy MagicLinen?
MagicLinen sells through its own online store and selected retailers. Its online store is at magiclinen.com.
When was MagicLinen founded?
MagicLinen was founded in 2016.
Is MagicLinen's revenue growing?
We estimate MagicLinen's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are MagicLinen's competitors?
MagicLinen's closest competitors in the Home category are Dusen Dusen, Cultiver, Bedfolk and Kassatex.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.