Parachute – D2C Ranking & Growth Metrics
Home textiles brand selling bedding, bath linens and decor
Last updated · August 2026 edition · method v1.3
Parachute ranks #93 of 366 D2C brands in the August 2026 edition and #27 of 127 in Home, down 2 places on last month. We estimate Parachute's revenue is flat year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and May. Among home brands selling home textiles, its closest competitor is MagicLinen (#215).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Parachute is today: #93 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Parachute's revenue growing?
We estimate Parachute's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Parachute growing?
Parachute's Momentum score is 42.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Parachute
Parachute is a home textiles brand selling bedding, bath linens, mattresses and decor direct to consumers online. Its range covers sheet sets, duvet covers, quilts, comforters, throws and pillows in materials such as percale, linen, brushed cotton, sateen and Tencel, alongside down and down-alternative inserts. The bath line includes towels, beach towels, bath mats, shower curtains, robes and slippers, with the catalogue extending to baby bedding and bath items, candles and other home decor.
The brand is positioned around comfort and everyday home essentials, offering products across a range of fabrics and materials so customers can choose options suited to different preferences, such as cooling linen or buttery brushed cotton. Parachute also offers a recycled down option made from returned pillow fill. Products are sold through the brand's own website, with bundle discounts on bedding and bath sets, free shipping and a returns policy offered as standard terms of purchase.
Parachute branded search volume
How often people search for Parachute by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and May and lowest in February.
Parachute's audience, products and channels
Social audience
- Instagram parachutehome 554,334
- TikTok parachutehome 20,800
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Australia.
Parachute competitors
The home brands closest to Parachute: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Linen bedding, home textiles and clothing for everyday use.
Brooklyn-based textiles and home goods with bold, original prints
Home textiles brand selling bed, bath, beach and tabletop collections.
Design-focused home products sold direct to consumers.
British furniture and home accessories brand for natural, crafted living spaces
Parachute vs MagicLinen
Parachute is the bigger brand (Scale 55.1 against 41.2), while MagicLinen is growing faster (Momentum 48 against 42). See MagicLinen's page.
| August 2026 | Parachute | MagicLinen |
|---|---|---|
| Overall rank | #93 | #215 |
| Home rank | #27 | #63 |
| Scale (size) | 55.1 | 41.2 |
| Momentum (growth) | 42.2 | 48.3 |
| Branded search | 44 | 33 |
| Site traffic | 54 | 41 |
| Social audience | 69 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Parachute: common questions
What does Parachute sell?
Home textiles brand selling bedding, bath linens and decor. Known for: Bedding (sheets, duvet covers, comforters), Towels and bath linens, Pillows and duvet inserts, Mattresses and mattress accessories and Decor and candles.
Where is Parachute from?
Parachute is based in United States.
Where can you buy Parachute?
Parachute sells through its own online store and selected retailers. Its online store is at parachutehome.com.
Is Parachute's revenue growing?
We estimate Parachute's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Parachute's competitors?
Parachute's closest competitors in the Home category are MagicLinen, Dusen Dusen, Kassatex and Fellow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.