Boll & Branch – D2C Ranking & Growth Metrics
Organic cotton bedding, sheets and home textiles
Last updated · August 2026 edition · method v1.2
Boll & Branch ranks #28 of 312 D2C brands in the August 2026 edition and #11 of 121 in Home, down 1 place on last month. We estimate Boll & Branch's revenue is growing year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling organic bedding, its closest competitor is Coyuchi (#135).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Boll & Branch is today: #28 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Boll & Branch's revenue growing?
We estimate Boll & Branch's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Boll & Branch growing?
Boll & Branch's Momentum score is 61.1, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #36 to #28 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Boll & Branch
Boll & Branch sells organic bedding and home textiles, including sheets, comforters, duvets, blankets, towels, pillows and related bath and bedroom accessories. The range extends into bedroom furniture such as beds, dressers and nightstands, as well as decor items like rugs, throws and pet beds. Products are organised by fabric type, including cotton percale, linen, flannel and cotton cashmere, alongside curated collections and bundles.
The brand is positioned around fabric quality and craftsmanship, offering a range of textures and weights for different sleep preferences, with options for personalisation on some products. It sells directly to consumers through its own website and physical stores, and also offers trade, wholesale and design consultation services. Boll & Branch markets itself with reference to its sourcing practices, publishing an Origin Track and Impact Report describing its supply chain.
Boll & Branch branded search volume
How often people search for Boll & Branch by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in February.
Boll & Branch's audience, products and channels
Social audience
- Instagram bollandbranch 353,037
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- MerchandisingRebuy
- TrackingGoogle Tag Manager
Tools detected on bollandbranch.com; detection covers common apps and may miss some.
Boll & Branch competitors
The home brands closest to Boll & Branch: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic cotton bedding, towels and home textiles.
Organic cotton bedding and bath textiles from Canada
Organic mattresses, bedding and furniture for the whole family
Organic latex mattresses, toppers and bedding for healthier sleep
Natural and organic mattresses made in the USA
Boll & Branch vs Coyuchi
Boll & Branch leads on both size and growth: Scale 62.8 against 45.7, and Momentum 61 against 48. See Coyuchi's page.
| August 2026 | Boll & Branch | Coyuchi |
|---|---|---|
| Overall rank | #28 | #135 |
| Home rank | #11 | #45 |
| Scale (size) | 62.8 | 45.7 |
| Momentum (growth) | 61.1 | 47.9 |
| Branded search | 67 | 45 |
| Site traffic | 58 | 42 |
| Social audience | 64 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Boll & Branch: common questions
What does Boll & Branch sell?
Organic cotton bedding, sheets and home textiles. Known for: Sheet sets, Comforters and duvets, Bath towels, Bedding bundles and Bedroom furniture.
Where is Boll & Branch from?
Boll & Branch is based in United States.
Where can you buy Boll & Branch?
Boll & Branch sells through its own online store. Its online store is at bollandbranch.com.
Is Boll & Branch's revenue growing?
We estimate Boll & Branch's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Boll & Branch's competitors?
Boll & Branch's closest competitors in the Home category are Coyuchi, Takasa, Naturepedic and PlushBeds.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.