Pact – D2C Ranking & Growth Metrics
Organic cotton clothing, underwear and bedding essentials.
Last updated · August 2026 edition · method v1.3
Pact ranks #2 of 366 D2C brands in the August 2026 edition and #2 of 82 in Apparel, unchanged on last month. We estimate Pact's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in April and May. Among apparel brands selling organic cotton essentials, its closest competitor is Kotn (#46).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pact is today: #2 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Pact's revenue growing?
We estimate Pact's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pact growing?
Pact's Momentum score is 64.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pact
Pact is a US apparel brand based in Boulder, Colorado, selling organic cotton clothing and essentials for women and men, including underwear, tops, dresses, bottoms, sets and bedding. The brand positions itself around organic materials and skin-friendly comfort, using certified organic cotton that it says is free from toxic dyes, harsh chemicals and PFAS, and working with Fair Trade Certified factories. Its stated mission ties everyday clothing choices to broader concerns about agricultural impact, worker treatment and consumer wellbeing.
Pact sells primarily through its own website, wearpact.com, with a direct-to-consumer model that includes a loyalty programme called Pact Balance, a resale programme for used items, and a wholesale channel for retail partners. Products are organised around core categories such as dresses, tops, bottoms, underwear and essentials, alongside home bedding lines like sheets, duvet covers and pillowcases. The brand emphasises organic certification and transparent sourcing as central to its offer, rather than fashion trends or seasonal design changes.
Pact branded search volume
How often people search for Pact by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in April and May and lowest in January.
Pact's audience, products and channels
Social audience
- Instagram pact 986,353
- TikTok pact 48,500
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsAfterpay
- TrackingMeta Pixel
Tools detected on wearpact.com; detection covers common apps and may miss some.
Pact competitors
The apparel brands closest to Pact: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Timeless cotton clothing and home textiles made with ethical sourcing
British luxury clothing brand making T-shirts, knitwear and underwear essentials
Permanent-collection essentials and basics made from natural fibres in Europe.
Gold vermeil and silver jewellery for women
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Pact vs Kotn
Pact is the bigger brand (Scale 74.5 against 61.4), while Kotn is growing faster (Momentum 65 against 64). See Kotn's page.
| August 2026 | Pact | Kotn |
|---|---|---|
| Overall rank | #2 | #46 |
| Apparel rank | #2 | #14 |
| Scale (size) | 74.5 | 61.4 |
| Momentum (growth) | 64.3 | 64.5 |
| Branded search | 74 | 70 |
| Site traffic | 74 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pact: common questions
What does Pact sell?
Organic cotton clothing, underwear and bedding essentials. Known for: Organic cotton underwear, Essentials and basics, Dresses, Bedding and sheets and Fair Trade Certified apparel.
Where is Pact from?
Pact is based in Boulder, United States.
Where can you buy Pact?
Pact sells through its own online store and selected retailers. Its online store is at wearpact.com.
Is Pact's revenue growing?
We estimate Pact's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pact's competitors?
Pact's closest competitors in the Apparel category are Kotn, Sunspel, Asket and Monica Vinader.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.