Rapanui – D2C Ranking & Growth Metrics
Organic cotton T-shirts and everyday clothing made on the Isle of Wight
Last updated · August 2026 edition · method v1.3
Rapanui ranks #166 of 390 D2C brands in the August 2026 edition and #50 of 89 in Apparel, up 2 places on last month. We estimate Rapanui's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. In Apparel, its closest competitor is Industry of All Nations (#273).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rapanui is today: #166 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Rapanui's revenue growing?
We estimate Rapanui's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rapanui growing?
Rapanui's Momentum score is 60.8, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Rapanui
Rapanui designs and makes sustainable clothing from its base on the Isle of Wight, including T-shirts, graphic tees, hoodies, jackets, trousers, underwear and accessories for men, women and children. Products are made from organic cotton and other natural materials, printed to order, and produced using renewable energy. The brand is positioned around reducing waste in fashion, offering a circular programme called Remill through which customers return worn-out clothing, including items from other brands, to be remade into new products in exchange for store credit.
Rapanui competitors
The apparel brands closest to Rapanui: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Clothing and home goods made from organic, undyed and naturally dyed natural fibres.
Organic cotton clothing, underwear and bedding essentials.
Timeless cotton clothing and home textiles made with ethical sourcing
Slogan-free, colour-coordinated basics for babies and kids
Hemp clothing for men and women, made in the USA
Rapanui vs Industry of All Nations
Rapanui leads on both size and growth: Scale 46.1 against 36.4, and Momentum 61 against 54. See Industry of All Nations' page.
| August 2026 | Rapanui | Industry of All Nations |
|---|---|---|
| Overall rank | #166 | #273 |
| Apparel rank | #50 | #70 |
| Scale (size) | 46.1 | 36.4 |
| Momentum (growth) | 60.8 | 53.7 |
| Branded search | 38 | 32 |
| Site traffic | 49 | 28 |
| Social audience | 52 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rapanui branded search volume
How often people search for Rapanui by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Rapanui's audience, products and channels
Social audience
- Instagram rapanuiclothing 120,334
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Spain, Italy and the Netherlands.
Rapanui: common questions
What does Rapanui sell?
Organic cotton T-shirts and everyday clothing made on the Isle of Wight. Known for: Organic cotton T-shirts, Graphic tees, Remill recycling programme, Custom T-shirt printing and Sustainable jackets and jumpers.
Where is Rapanui from?
Rapanui is based in Isle of Wight, United Kingdom.
Where can you buy Rapanui?
Rapanui sells through its own online store and selected retailers. Its online store is at rapanuiclothing.com.
When was Rapanui founded?
Rapanui was founded in 2008.
Who founded Rapanui?
Rapanui was founded by Mart and Rob.
Is Rapanui's revenue growing?
We estimate Rapanui's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rapanui's competitors?
Rapanui's closest competitors in the Apparel category are Industry of All Nations, Pact, Kotn and Primary.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.