Buck Mason – D2C Ranking & Growth Metrics
Updated American classic clothing with California roots
Last updated · August 2026 edition · method v1.3
Buck Mason ranks #14 of 366 D2C brands in the August 2026 edition and #5 of 82 in Apparel, down 1 place on last month. We estimate Buck Mason's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. Among apparel brands selling american classic clothing, its closest competitor is Rapha (#15).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Buck Mason is today: #14 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Buck Mason's revenue growing?
We estimate Buck Mason's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Buck Mason growing?
Buck Mason's Momentum score is 63.4, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Buck Mason
Buck Mason makes updated American classics for men and women, including jeans, tees, shirts, knitwear, outerwear and chinos. Founded in Venice, California, the brand draws on its California roots, combining old-school manufacturing techniques with modern technology to produce wardrobe staples intended to last. Products range from everyday basics like big jeans and oxford shirts to more considered pieces such as cashmere polos, alpaca knits and tailored blazers.
Buck Mason branded search volume
How often people search for Buck Mason by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Buck Mason's audience, products and channels
Social audience
- Instagram buckmason 339,126
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Buck Mason competitors
The apparel brands closest to Buck Mason: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Premium cycling clothing and accessories for road, gravel and mountain biking.
Scandinavian outdoor clothing, footwear and gear sold direct online
British-made surf and outdoor clothing and wetsuits.
British outdoor clothing and accessories made from recycled and organic materials.
Timeless cotton clothing and home textiles made with ethical sourcing
Buck Mason vs Rapha
Buck Mason leads on both size and growth: Scale 68.7 against 68.5, and Momentum 63 against 27. See Rapha's page.
| August 2026 | Buck Mason | Rapha |
|---|---|---|
| Overall rank | #14 | #15 |
| Apparel rank | #5 | #6 |
| Scale (size) | 68.7 | 68.5 |
| Momentum (growth) | 63.4 | 26.5 |
| Branded search | 85 | 76 |
| Site traffic | 57 | 58 |
| Social audience | 63 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Buck Mason: common questions
What does Buck Mason sell?
Updated American classic clothing with California roots. Known for: Jeans, Tees, Chore coats, Knitwear and Chinos.
Where is Buck Mason from?
Buck Mason is based in Venice, California, United States.
Where can you buy Buck Mason?
Buck Mason sells through its own online store and selected retailers. Its online store is at buckmason.com.
When was Buck Mason founded?
Buck Mason was founded in 2013.
Who founded Buck Mason?
Buck Mason was founded by Sasha Koehn and Erik Allen Ford.
Is Buck Mason's revenue growing?
We estimate Buck Mason's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Buck Mason's competitors?
Buck Mason's closest competitors in the Apparel category are Rapha, RevolutionRace, Finisterre and Passenger.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.