Mott & Bow – D2C Ranking & Growth Metrics
Jeans and everyday basics made at a family's Honduran denim factory.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Mott & Bow is new to the index this month, entering at #167 of 522 overall and #66 of 142 in Apparel. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Nudie Jeans (#60).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Mott & Bow is today: #167 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Mott & Bow's revenue growing?
We estimate Mott & Bow's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mott & Bow growing?
Mott & Bow's Momentum score is 37.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Mott & Bow
Mott & Bow makes jeans, tees, sweaters and loungewear for men and women, produced at a denim factory in Honduras that the founder's family established in 1982. Alejandro Chahi grew up around that factory before moving to New York, where he was struck by the price of good denim and decided to make similar quality jeans himself, using the same factory and cutting out middlemen to keep prices down. The catalogue has since grown from denim into tees, sweats, pajamas, dresses and swimwear.
Mott & Bow competitors
The apparel brands closest to Mott & Bow: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Selvedge and organic cotton denim jeans from Gothenburg, with free lifetime repairs.
Jeans-led womenswear and menswear with a published impact report
Handmade jeans cut and sewn by hand in a Welsh factory
British-made T-shirts, knitwear and underwear since 1860
Organic cotton underwear, essentials and bedding made in Fair Trade Certified factories
Mott & Bow vs Nudie Jeans
Nudie Jeans leads on both size and growth: Scale 64.7 against 53.6, and Momentum 59 against 38. See Nudie Jeans' page.
| October 2026 | Mott & Bow | Nudie Jeans |
|---|---|---|
| Overall rank | #167 | #60 |
| Apparel rank | #66 | #30 |
| Scale (size) | 53.6 | 64.7 |
| Momentum (growth) | 37.5 | 58.6 |
| Branded search | 52 | 77 |
| Site traffic | 50 | 53 |
| Social audience | 60 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mott & Bow branded search volume
How often people search for Mott & Bow by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in February.
Mott & Bow's audience, products and channels
Social audience
- Instagram mottandbow 242k
- TikTok MottandBow 2.5k
- YouTube mottbow5293 370
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days211
- Typical price119
- Price range2 – 398
From Mott & Bow's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Mott & Bow: common questions
What does Mott & Bow sell?
Jeans and everyday basics made at a family's Honduran denim factory.
Where is Mott & Bow from?
Mott & Bow is based in United States.
Where can you buy Mott & Bow?
Mott & Bow sells through its own online store and selected retailers. Its online store is at mottandbow.com.
Who founded Mott & Bow?
Mott & Bow was founded by Alejandro Chahi.
Is Mott & Bow's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Mott & Bow's competitors?
Mott & Bow's closest competitors in the Apparel category are Nudie Jeans, ARMEDANGELS, Hiut and Sunspel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Mott & Bow move, or the data as an export? See data & alerts.