ARMEDANGELS – D2C Ranking & Growth Metrics
Sustainably minded denim and clothing for women and men
Last updated · August 2026 edition · method v1.3
ARMEDANGELS ranks #24 of 390 D2C brands in the August 2026 edition and #10 of 89 in Apparel, down 3 places on last month. We estimate ARMEDANGELS' revenue is flat year on year (high confidence). Branded search is steady over the past year. In Apparel, its closest competitor is Finisterre (#21).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ARMEDANGELS is today: #24 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is ARMEDANGELS' revenue growing?
We estimate ARMEDANGELS' revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ARMEDANGELS growing?
ARMEDANGELS' Momentum score is 43.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About ARMEDANGELS
ARMEDANGELS designs clothing for women and men, with a particular focus on denim alongside knitwear, tops, jackets and accessories. The brand sells directly to consumers online, shipping to multiple European countries as well as the United States, Canada and Australia, and also operates its own retail store. Collections are organised around seasonal new arrivals, core styles and a range of jeans fits spanning barrel, wide, mom, skinny, slim, straight, baggy and bootcut for women, and tapered, straight, baggy and slim for men.
ARMEDANGELS competitors
The apparel brands closest to ARMEDANGELS: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British-made surf and outdoor clothing and wetsuits.
Scandinavian outdoor clothing, footwear and gear sold direct online
Premium cycling clothing and accessories for road, gravel and mountain biking.
Updated American classic clothing with California roots
British outdoor clothing and accessories made from recycled and organic materials.
ARMEDANGELS vs Finisterre
Finisterre leads on both size and growth: Scale 67.2 against 66.8, and Momentum 55 against 44. See Finisterre's page.
| August 2026 | ARMEDANGELS | Finisterre |
|---|---|---|
| Overall rank | #24 | #21 |
| Apparel rank | #10 | #8 |
| Scale (size) | 66.8 | 67.2 |
| Momentum (growth) | 43.7 | 54.7 |
| Branded search | 69 | 79 |
| Site traffic | 65 | 59 |
| Social audience | 67 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
ARMEDANGELS branded search volume
How often people search for ARMEDANGELS by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
ARMEDANGELS' audience, products and channels
Social audience
- Instagram armedangels 413,849
- TikTok armedangels 49,400
- YouTube armedangels 596
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days539
- Typical price100
- Price range13 – 400
From ARMEDANGELS' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, the Netherlands, France and Italy.
ARMEDANGELS: common questions
What does ARMEDANGELS sell?
Sustainably minded denim and clothing for women and men. Known for: Jeans in multiple fits, Knitwear, Jackets, Tops and sweats and Caps and accessories.
Where is ARMEDANGELS from?
ARMEDANGELS is based in Germany.
Where can you buy ARMEDANGELS?
ARMEDANGELS sells through its own online store and selected retailers. Its online store is at armedangels.com.
Is ARMEDANGELS' revenue growing?
We estimate ARMEDANGELS' revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are ARMEDANGELS' competitors?
ARMEDANGELS' closest competitors in the Apparel category are Finisterre, RevolutionRace, Rapha and Buck Mason.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.