RevolutionRace – D2C Ranking & Growth Metrics
Scandinavian outdoor clothing, footwear and gear sold direct online
Last updated · August 2026 edition · method v1.2
RevolutionRace ranks #13 of 312 D2C brands in the August 2026 edition and #4 of 63 in Apparel, unchanged on last month. We estimate RevolutionRace's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in November and October. Among apparel brands selling outdoor clothing, its closest competitor is Passenger (#3).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big RevolutionRace is today: #13 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is RevolutionRace's revenue growing?
We estimate RevolutionRace's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is RevolutionRace growing?
RevolutionRace's Momentum score is 45.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #12 to #13 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About RevolutionRace
RevolutionRace is a Scandinavian outdoor clothing and gear brand selling directly to consumers online. Its range covers outdoor and hiking pants, jackets, base layers, fleece and mid layers, footwear, bags and accessories for men and women, aimed at people who hike, cycle, fish, train or spend time outdoors. Products span technical categories such as rain and shell wear, softshell, windbreakers, winter and ski gear, alongside more casual and everyday pieces like sweatpants, jeans and t-shirts.
The brand positions itself around Scandinavian design and practical, durable outdoor wear at accessible prices, selling primarily through its own website with guides on sizing, pant and jacket selection, and clothing care to support online shopping. Its catalogue is organised by activity, including cycling, dog sports, hiking, fishing and training, as well as by product type. RevolutionRace also offers dog gear and seasonal collections such as its GP and Cyclone series, and runs regular promotions and deals through its online store.
RevolutionRace branded search volume
How often people search for RevolutionRace by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and October and lowest in July.
RevolutionRace's audience, products and channels
Social audience
- Instagram revolutionrace 888,749
- TikTok revolutionrace 748,600
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, the UK and the Netherlands.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on revolutionrace.com; detection covers common apps and may miss some.
RevolutionRace competitors
The apparel brands closest to RevolutionRace: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British outdoor clothing and accessories made from recycled and organic materials.
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Weatherproof outdoor clothing for hiking, climbing and mountain activities
Rugged outdoor clothing, bags and accessories made from durable fabrics.
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
RevolutionRace vs Passenger
Passenger leads on both size and growth: Scale 70.9 against 67.3, and Momentum 58 against 46. See Passenger's page.
| August 2026 | RevolutionRace | Passenger |
|---|---|---|
| Overall rank | #13 | #3 |
| Apparel rank | #4 | #2 |
| Scale (size) | 67.3 | 70.9 |
| Momentum (growth) | 45.8 | 57.9 |
| Branded search | 85 | 70 |
| Site traffic | 39 | 72 |
| Social audience | 80 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
RevolutionRace: common questions
What does RevolutionRace sell?
Scandinavian outdoor clothing, footwear and gear sold direct online. Known for: Outdoor & hiking pants, Rain and shell jackets, Fleece and mid layers, RVRC GP Series pants and Cyclone Series.
Where is RevolutionRace from?
RevolutionRace is based in Sweden.
Where can you buy RevolutionRace?
RevolutionRace sells through its own online store. Its online store is at revolutionrace.com.
Is RevolutionRace's revenue growing?
We estimate RevolutionRace's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are RevolutionRace's competitors?
RevolutionRace's closest competitors in the Apparel category are Passenger, Montane, Páramo and Filson.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.