Berghaus – D2C Ranking & Growth Metrics
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Last updated · August 2026 edition · method v1.2
Berghaus ranks #53 of 312 D2C brands in the August 2026 edition and #12 of 63 in Apparel, up 4 places on last month. We estimate Berghaus' revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among apparel brands selling outdoor apparel, its closest competitor is KÜHL (#33).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Berghaus is today: #53 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Berghaus' revenue growing?
We estimate Berghaus' revenue is flat year on year (medium confidence). Berghaus sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Berghaus growing?
Berghaus' Momentum score is 49.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #40 to #53 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Berghaus
Berghaus is a British outdoor apparel and equipment brand selling jackets, fleeces, trousers, footwear and bags for men and women. Its range spans waterproof and insulated jackets, baselayers, walking and hiking footwear, and mountain packs, built for activities from everyday outdoor wear to hiking and mountaineering. Products are organised by activity and by technology, including GORE-TEX, Hydroshell, Hydrodown, Hydroloft, Polartec and Pertex materials, alongside named collections such as Extrem, Trail Icons, Big Wall, Lonnen and Off Peak.
The brand sells through its own online store, with menswear and womenswear lines, an outlet section and seasonal new arrivals. Berghaus also promotes a repair and care service, Repairhaus, along with waterproof aftercare and down insulation care guidance, positioning the brand around product longevity as well as performance. It operates as a wholesale-led company alongside its direct-to-consumer website, offering student and key worker discounts and free UK delivery over a minimum spend.
Berghaus branded search volume
How often people search for Berghaus by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in April.
Berghaus' audience, products and channels
Social audience
- Instagram berghausofficial 139,966
- TikTok berghausofficial 9,901
- YouTube BerghausOfficial 8,730
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days44
- Typical price£75
- Price range£9 – £560
From Berghaus' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Germany and the Netherlands.
Ecommerce stack
- Email & SMSAttentive
- ReviewsYotpo, Trustpilot
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on berghaus.com; detection covers common apps and may miss some.
Berghaus competitors
The apparel brands closest to Berghaus: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
French outdoor apparel for skiing, surfing, hiking and trail running.
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
Berghaus vs KÜHL
KÜHL is the bigger brand (Scale 61.4 against 57.5), while Berghaus is growing faster (Momentum 49 against 45). See KÜHL's page.
| August 2026 | Berghaus | KÜHL |
|---|---|---|
| Overall rank | #53 | #33 |
| Apparel rank | #12 | #10 |
| Scale (size) | 57.5 | 61.4 |
| Momentum (growth) | 49.1 | 45.4 |
| Branded search | 69 | 67 |
| Site traffic | 48 | 57 |
| Social audience | 55 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Berghaus: common questions
What does Berghaus sell?
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering. Known for: Waterproof jackets, Fleeces, Hiking footwear, Mountain packs and Extrem collection.
Where is Berghaus from?
Berghaus is based in United Kingdom.
Where can you buy Berghaus?
Berghaus sells through its own online store and a network of retailers and stockists. Its online store is at berghaus.com.
Is Berghaus' revenue growing?
We estimate Berghaus' revenue is flat year on year (medium confidence). Berghaus sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Berghaus' competitors?
Berghaus' closest competitors in the Apparel category are KÜHL, Outdoor Research, Stio and Picture Organic Clothing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.