Outdoor Research – D2C Ranking & Growth Metrics
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
Last updated · August 2026 edition · method v1.3
Outdoor Research ranks #27 of 312 D2C brands in the August 2026 edition and #9 of 63 in Apparel, up 1 place on last month. We estimate Outdoor Research's revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among apparel brands selling outdoor apparel, its closest competitor is KÜHL (#33).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Outdoor Research is today: #27 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Outdoor Research's revenue growing?
We estimate Outdoor Research's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Outdoor Research growing?
Outdoor Research's Momentum score is 50.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #28 to #27 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Outdoor Research
Outdoor Research designs technical apparel and gear for people who spend time outdoors in variable weather, from hiking and backpacking to mountaineering, skiing, trail running and travel. The range covers rain jackets, insulated and fleece layers, soft and hard shell garments, base layers, pants, and accessories such as gloves, beanies and gaiters, along with gear items including gaiters, duffels, bivy sacks and gear care products. Products are organised by weather condition—rain, sun, wind and snow—as well as by activity, reflecting a focus on function suited to specific outdoor conditions.
The brand sells directly to consumers through its own website, offering separate men's and women's collections, including extended sizing, alongside seasonal and limited-edition releases. It positions itself around resilience in the elements, with messaging built on trail-tested performance rather than lifestyle branding. Outdoor Research also collaborates with technical fabric-care brand Nikwax within parts of its range. Its D2C model includes standard e-commerce features such as free shipping thresholds, sales sections and text-message alerts for product drops.
Outdoor Research branded search volume
How often people search for Outdoor Research by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in April.
Outdoor Research's audience, products and channels
Social audience
- Instagram outdoorresearch 509,415
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store518
- New in the last 90 days4
- Typical priceUS$110
- Price rangeUS$10 – US$900
From Outdoor Research's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- MerchandisingRebuy
- TrackingGoogle Tag Manager
Tools detected on outdoorresearch.com; detection covers common apps and may miss some.
Outdoor Research competitors
The apparel brands closest to Outdoor Research: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
French outdoor apparel for skiing, surfing, hiking and trail running.
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
Outdoor Research vs KÜHL
Outdoor Research leads on both size and growth: Scale 63.0 against 61.4, and Momentum 51 against 45. See KÜHL's page.
| August 2026 | Outdoor Research | KÜHL |
|---|---|---|
| Overall rank | #27 | #33 |
| Apparel rank | #9 | #10 |
| Scale (size) | 63.0 | 61.4 |
| Momentum (growth) | 50.8 | 45.4 |
| Branded search | 62 | 67 |
| Site traffic | 60 | 57 |
| Social audience | 68 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Outdoor Research: common questions
What does Outdoor Research sell?
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel. Known for: Rain jackets, Fleece tops, Down and insulated jackets, Ferrosi soft shell line and Hiking gaiters.
Where is Outdoor Research from?
Outdoor Research is based in United States.
Where can you buy Outdoor Research?
Outdoor Research sells through its own online store and a network of retailers and stockists. Its online store is at outdoorresearch.com.
Is Outdoor Research's revenue growing?
We estimate Outdoor Research's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Outdoor Research's competitors?
Outdoor Research's closest competitors in the Apparel category are KÜHL, Berghaus, Stio and Picture Organic Clothing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.