Bergans – D2C Ranking & Growth Metrics
Norwegian outdoor apparel and equipment brand
Last updated · August 2026 edition · method v1.2
Bergans ranks #109 of 312 D2C brands in the August 2026 edition and #39 of 111 in Sports & Outdoor, unchanged on last month. We estimate Bergans' revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in November and October. Among sports & outdoor brands selling outdoor apparel, its closest competitor is Exped (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bergans is today: #109 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Bergans' revenue growing?
We estimate Bergans' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bergans growing?
Bergans' Momentum score is 47.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #91 to #109 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Bergans
Bergans is a Norwegian brand that makes outdoor apparel and equipment, including jackets, trousers, backpacks and other gear for hiking, mountaineering and general outdoor use. Its products are designed for people who spend time in demanding natural environments, from day walks to longer expeditions, and the range covers both technical performance wear and more casual outdoor clothing.
The brand operates through a wholesale-led model, selling through outdoor and sports retailers as well as its own online channels. Bergans positions itself as a specialist in outdoor equipment, drawing on its Norwegian heritage and connection to the country's outdoor traditions to inform its product design and brand identity.
Bergans branded search volume
How often people search for Bergans by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and October and lowest in April.
Bergans' audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, the Netherlands and Spain.
Bergans competitors
The sports & outdoor brands closest to Bergans: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor sports gear sold direct to consumer in the US.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
German outdoor brand making clothing, backpacks, bike bags and tents
Swedish outdoor clothing and equipment for mountains and changing weather.
Bergans vs Exped
Bergans is the bigger brand (Scale 48.8 against 45.4), while Exped is growing faster (Momentum 51 against 48). See Exped's page.
| August 2026 | Bergans | Exped |
|---|---|---|
| Overall rank | #109 | #142 |
| Sports & Outdoor rank | #39 | #52 |
| Scale (size) | 48.8 | 45.4 |
| Momentum (growth) | 47.7 | 50.5 |
| Branded search | 49 | 56 |
| Site traffic | 49 | 37 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bergans: common questions
What does Bergans sell?
Norwegian outdoor apparel and equipment brand. Known for: Outdoor jackets, Backpacks, Hiking trousers, Mountaineering gear and Outdoor accessories.
Where is Bergans from?
Bergans is based in Norway.
Where can you buy Bergans?
Bergans sells through its own online store. Its online store is at bergans.com.
Is Bergans' revenue growing?
We estimate Bergans' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bergans' competitors?
Bergans' closest competitors in the Sports & Outdoor category are Exped, Enlightened Equipment, Lundhags and VAUDE.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.