Enlightened Equipment – D2C Ranking & Growth Metrics
Outdoor sports gear sold direct to consumer in the US.
Last updated · August 2026 edition · method v1.2
Enlightened Equipment ranks #163 of 312 D2C brands in the August 2026 edition and #61 of 111 in Sports & Outdoor, down 3 places on last month. We estimate Enlightened Equipment's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling outdoor gear, its closest competitor is Exped (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Enlightened Equipment is today: #163 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Enlightened Equipment's revenue growing?
We estimate Enlightened Equipment's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Enlightened Equipment growing?
Enlightened Equipment's Momentum score is 52.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #153 to #163 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Enlightened Equipment
Enlightened Equipment is a United States-based brand operating in the sports and outdoor category. It sells directly to consumers through its own website, following a direct-to-consumer retail model rather than distributing through third-party retailers.
Based on the information available, further specific details about the brand's product range, history and positioning are not provided in the sources. The brand is classified within the outdoor sports sector and reaches customers primarily through online sales.
Enlightened Equipment branded search volume
How often people search for Enlightened Equipment by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Enlightened Equipment's audience, products and channels
Social audience
- Instagram enlightenedequipment 108,970
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Germany.
Enlightened Equipment competitors
The sports & outdoor brands closest to Enlightened Equipment: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Swedish outdoor clothing and equipment for mountains and changing weather.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Norwegian outdoor apparel and equipment brand
German outdoor brand making clothing, backpacks, bike bags and tents
Enlightened Equipment vs Exped
Exped is the bigger brand (Scale 45.4 against 42.6), while Enlightened Equipment is growing faster (Momentum 53 against 51). See Exped's page.
| August 2026 | Enlightened Equipment | Exped |
|---|---|---|
| Overall rank | #163 | #142 |
| Sports & Outdoor rank | #61 | #52 |
| Scale (size) | 42.6 | 45.4 |
| Momentum (growth) | 52.5 | 50.5 |
| Branded search | 40 | 56 |
| Site traffic | 38 | 37 |
| Social audience | 51 | 42 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Enlightened Equipment: common questions
What does Enlightened Equipment sell?
Outdoor sports gear sold direct to consumer in the US.
Where is Enlightened Equipment from?
Enlightened Equipment is based in United States.
Where can you buy Enlightened Equipment?
Enlightened Equipment sells through its own online store. Its online store is at enlightenedequipment.com.
Is Enlightened Equipment's revenue growing?
We estimate Enlightened Equipment's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Enlightened Equipment's competitors?
Enlightened Equipment's closest competitors in the Sports & Outdoor category are Exped, Haglöfs, Lundhags and Bergans.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.