VAUDE – D2C Ranking & Growth Metrics
German outdoor brand making clothing, backpacks, bike bags and tents
Last updated · August 2026 edition · method v1.2
VAUDE ranks #64 of 312 D2C brands in the August 2026 edition and #22 of 111 in Sports & Outdoor, unchanged on last month. We estimate VAUDE's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling outdoor equipment, its closest competitor is Haglöfs (#50).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big VAUDE is today: #64 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is VAUDE's revenue growing?
We estimate VAUDE's revenue is shrinking year on year (medium confidence). VAUDE sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is VAUDE growing?
VAUDE's Momentum score is 37.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #45 to #64 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About VAUDE
VAUDE is a German outdoor brand producing clothing, backpacks, bike bags, tents and sleeping equipment for cycling, hiking, trekking, ski touring and mountaineering. Its range covers apparel and footwear for women, men and children, alongside outdoor gear such as daypacks, touring and bikepacking bags, tents, sleeping bags and mats. Products are organised around specific activities, including cycling, hiking, ski touring, camping and mountaineering, as well as everyday lifestyle wear.
The brand sells through its own online shop, offering categories by gender, age group and sport, and also lists a second-hand and sale section. VAUDE operates alongside a wider network that includes a business division, an academy and a franchise programme, indicating both direct-to-consumer and business-facing sales channels. It positions itself as a specialist outdoor equipment provider rather than a general sportswear label, with a broad catalogue spanning clothing, footwear, bags and camping equipment for outdoor activities.
VAUDE branded search volume
How often people search for VAUDE by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
VAUDE's audience, products and channels
Social audience
- Instagram vaudesport 93,266
- TikTok vaudesport 13,000
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, France, the Netherlands and Sweden.
Ecommerce stack
- Cross-borderGlobal-e
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on vaude.com; detection covers common apps and may miss some.
VAUDE competitors
The sports & outdoor brands closest to VAUDE: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish outdoor clothing and equipment for mountains and changing weather.
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
Norwegian outdoor apparel and equipment brand
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor sports gear sold direct to consumer in the US.
VAUDE vs Haglöfs
Haglöfs leads on both size and growth: Scale 57.9 against 56.3, and Momentum 50 against 37. See Haglöfs' page.
| August 2026 | VAUDE | Haglöfs |
|---|---|---|
| Overall rank | #64 | #50 |
| Sports & Outdoor rank | #22 | #19 |
| Scale (size) | 56.3 | 57.9 |
| Momentum (growth) | 37.2 | 49.7 |
| Branded search | 60 | 63 |
| Site traffic | 57 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
VAUDE: common questions
What does VAUDE sell?
German outdoor brand making clothing, backpacks, bike bags and tents. Known for: Outdoor clothing, Backpacks, Bike bags, Tents and Sleeping bags.
Where is VAUDE from?
VAUDE is based in Germany.
Where can you buy VAUDE?
VAUDE sells through its own online store and a network of retailers and stockists. Its online store is at vaude.com.
Is VAUDE's revenue growing?
We estimate VAUDE's revenue is shrinking year on year (medium confidence). VAUDE sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are VAUDE's competitors?
VAUDE's closest competitors in the Sports & Outdoor category are Haglöfs, Norrøna, Bergans and Exped.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.