Maloja – D2C Ranking & Growth Metrics
Cycling and outdoor apparel for skiing, running and everyday wear
Last updated · August 2026 edition · method v1.2
Maloja ranks #177 of 312 D2C brands in the August 2026 edition and #40 of 63 in Apparel, up 12 places on last month. We estimate Maloja's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among apparel brands selling outdoor apparel, its closest competitor is Houdini Sportswear (#194).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Maloja is today: #177 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Maloja's revenue growing?
We estimate Maloja's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is null year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Maloja growing?
Maloja's Momentum score is 40.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Since September 2025 it has moved from #167 to #177 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Maloja
Maloja designs clothing for cycling and outdoor activities, including skiing, ski touring, cross-country skiing, running and streetwear. The Swiss brand offers jackets and vests, tops, trousers, shorts and accessories for both women and men, organised by activity such as cycling, outdoor, running, langlauf, skitour and freeride skiing. Products are sold through its own online shop as well as a store finder listing stockists.
Maloja branded search volume
How often people search for Maloja by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Maloja's audience, products and channels
Social audience
- Instagram malojaclothing 51,128
- YouTube malojaclothing 627
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Italy and France.
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on maloja.com; detection covers common apps and may miss some.
Maloja competitors
The apparel brands closest to Maloja: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Swedish outdoor apparel and fleece layers for trekking and trail running.
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
French outdoor apparel for skiing, surfing, hiking and trail running.
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Eco-minded outdoor apparel and accessories for adventure and everyday life
Maloja vs Houdini Sportswear
Maloja is the bigger brand (Scale 40.4 against 38.2), while Houdini Sportswear is growing faster (Momentum 61 against 41). See Houdini Sportswear's page.
| August 2026 | Maloja | Houdini Sportswear |
|---|---|---|
| Overall rank | #177 | #194 |
| Apparel rank | #40 | #43 |
| Scale (size) | 40.4 | 38.2 |
| Momentum (growth) | 40.8 | 61.2 |
| Branded search | 51 | 29 |
| Site traffic | 28 | 37 |
| Social audience | 43 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Maloja: common questions
What does Maloja sell?
Cycling and outdoor apparel for skiing, running and everyday wear. Known for: Cycling jackets and jerseys, Ski touring apparel, Freeride ski clothing, Running gear and Streetwear.
Where is Maloja from?
Maloja is based in Switzerland.
Where can you buy Maloja?
Maloja sells through its own online store and selected retailers. Its online store is at maloja.com.
Is Maloja's revenue growing?
We estimate Maloja's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is null year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Maloja's competitors?
Maloja's closest competitors in the Apparel category are Houdini Sportswear, KAVU, Picture Organic Clothing and Stio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.