Rapha – D2C Ranking & Growth Metrics
Premium cycling clothing and accessories for road, gravel and mountain biking.
Last updated · August 2026 edition · method v1.2
Rapha ranks #10 of 312 D2C brands in the August 2026 edition and #3 of 63 in Apparel, unchanged on last month. We estimate Rapha's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among apparel brands selling cycling clothing, its closest competitor is MAAP (#26).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rapha is today: #10 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Rapha's revenue growing?
We estimate Rapha's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rapha growing?
Rapha's Momentum score is 26.5, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #9 to #10 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Rapha
Rapha designs and sells cycling clothing and accessories for men and women, covering road and gravel riding as well as mountain biking. The range includes jerseys, jackets and gilets, tights, and eyewear, alongside apparel developed with the professional teams it supports. Products are sold directly through its own website and physical stores, with services such as free returns, garment repairs, and a guarantee on Classics products.
The brand is positioned at the premium end of cycling apparel, built around performance riding and a broader cycling culture. This is reinforced through the Rapha Cycling Club, a membership programme offering local rides, a clubhouse in London's Soho, and additional member benefits, as well as editorial content covering routes, riding guides and design collaborations. Rapha also sponsors professional cycling teams and produces related race kit. It operates as Rapha Racing Ltd, headquartered in London.
Rapha branded search volume
How often people search for Rapha by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Rapha's audience, products and channels
Social audience
- Instagram rapha 748,851
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Germany and France.
Ecommerce stack
- SearchAlgolia
Tools detected on rapha.cc; detection covers common apps and may miss some.
Rapha competitors
The apparel brands closest to Rapha: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Performance cycling apparel and kits from Melbourne
Technical cycling apparel with a contemporary design aesthetic
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Timeless, USA-made cycling apparel and accessories from San Francisco
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Rapha vs MAAP
Rapha is the bigger brand (Scale 68.5 against 63.0), while MAAP is growing faster (Momentum 51 against 27). See MAAP's page.
| August 2026 | Rapha | MAAP |
|---|---|---|
| Overall rank | #10 | #26 |
| Apparel rank | #3 | #8 |
| Scale (size) | 68.5 | 63.0 |
| Momentum (growth) | 26.5 | 50.5 |
| Branded search | 76 | 75 |
| Site traffic | 58 | 49 |
| Social audience | 72 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rapha: common questions
What does Rapha sell?
Premium cycling clothing and accessories for road, gravel and mountain biking. Known for: Jerseys, Jackets & Gilets, Tights, Eyewear and Pro Team race kit.
Where is Rapha from?
Rapha is based in London, United Kingdom.
Where can you buy Rapha?
Rapha sells through its own online store and selected retailers. Its online store is at rapha.cc.
Is Rapha's revenue growing?
We estimate Rapha's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rapha's competitors?
Rapha's closest competitors in the Apparel category are MAAP, Pas Normal Studios, Café du Cycliste and Ornot.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.