Radon – D2C Ranking & Growth Metrics
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Last updated · August 2026 edition · method v1.2
Radon ranks #123 of 312 D2C brands in the August 2026 edition and #44 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Radon's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in April and May. Among sports & outdoor brands selling bicycles and e-bikes, its closest competitor is Ribble Cycles (#122).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Radon is today: #123 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Radon's revenue growing?
We estimate Radon's revenue is shrinking year on year (medium confidence). Radon sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Radon growing?
Radon's Momentum score is 27.2, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #102 to #123 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Radon
RADON is a German bicycle brand offering mountain bikes, e-bikes, road bikes, gravel bikes and trekking bikes, along with cycling wear. Its range spans disciplines from off-road mountain biking to endurance road and gravel riding, with models such as the Recap, Render, Tigard, Jab, Spire and Regard series. The brand operates as part of H&S Bike-Discount GmbH, based in Grafschaft, Germany.
Radon branded search volume
How often people search for Radon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in April and May and lowest in December.
Radon's audience, products and channels
Social audience
- Instagram radonbikes 97,476
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Spain, France and Italy.
Ecommerce stack
- Cross-borderGlobal-e
Tools detected on radon-bikes.de; detection covers common apps and may miss some.
Radon competitors
The sports & outdoor brands closest to Radon: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Bicycles sold direct to consumer
Belt drive bicycles for commuting, adventure and recreational riding
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
Snowboards, splitboards, bindings and outerwear for backcountry riding
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Radon vs Ribble Cycles
Radon is the bigger brand (Scale 46.3 against 46.3), while Ribble Cycles is growing faster (Momentum 39 against 27). See Ribble Cycles' page.
| August 2026 | Radon | Ribble Cycles |
|---|---|---|
| Overall rank | #123 | #122 |
| Sports & Outdoor rank | #44 | #43 |
| Scale (size) | 46.3 | 46.3 |
| Momentum (growth) | 27.2 | 39.1 |
| Branded search | 51 | 45 |
| Site traffic | 39 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Radon: common questions
What does Radon sell?
German direct-to-consumer bicycles, e-bikes and gravel bikes. Known for: Mountain bikes, E-bikes, Gravel bikes, Road bikes and Trekking bikes.
Where is Radon from?
Radon is based in Grafschaft, Germany.
Where can you buy Radon?
Radon sells through its own online store and a network of retailers and stockists. Its online store is at radon-bikes.de.
Is Radon's revenue growing?
We estimate Radon's revenue is shrinking year on year (medium confidence). Radon sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Radon's competitors?
Radon's closest competitors in the Sports & Outdoor category are Ribble Cycles, Priority, Ride1Up and Jones.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.