Propain – D2C Ranking & Growth Metrics
Custom-configured mountain bikes and e-bikes from Germany
Last updated · August 2026 edition · method v1.2
Propain ranks #45 of 312 D2C brands in the August 2026 edition and #17 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Propain's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in May and June. Among sports & outdoor brands selling mountain bikes, its closest competitor is YT Industries (#46).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Propain is today: #45 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Propain's revenue growing?
We estimate Propain's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Propain growing?
Propain's Momentum score is 61.1, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #67 to #45 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Propain
Propain Bicycles is a German manufacturer of mountain bikes, selling directly to riders through a configurator that lets customers build their bike from a range of frame, suspension and component options. The range spans gravel, trail, enduro, freeride, downhill, youth and kids bikes, as well as e-bikes, framesets and cycling clothing. Models such as the Tyee, Spindrift, Hugene and Rage cover different riding styles and wheel sizes, with alloy and carbon frame options for most lines.
Propain branded search volume
How often people search for Propain by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in May and June and lowest in December.
Propain's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Germany, Australia, Canada and France.
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on propain-bikes.com; detection covers common apps and may miss some.
Propain competitors
The sports & outdoor brands closest to Propain: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Direct-to-consumer mountain bikes and cycling equipment from France.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Skier-designed all-mountain, freeride and touring skis made in Canada.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Propain vs YT Industries
Propain leads on both size and growth: Scale 59.3 against 58.9, and Momentum 61 against 15. See YT Industries' page.
| August 2026 | Propain | YT Industries |
|---|---|---|
| Overall rank | #45 | #46 |
| Sports & Outdoor rank | #17 | #18 |
| Scale (size) | 59.3 | 58.9 |
| Momentum (growth) | 61.1 | 14.9 |
| Branded search | 68 | 58 |
| Site traffic | 51 | 47 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Propain: common questions
What does Propain sell?
Custom-configured mountain bikes and e-bikes from Germany. Known for: Tyee trail/enduro bikes, Spindrift freeride bikes, Rage downhill bikes, Hugene trail bike and Ekano e-bikes.
Where is Propain from?
Propain is based in Germany.
Where can you buy Propain?
Propain sells through its own online store. Its online store is at propain-bikes.com.
Is Propain's revenue growing?
We estimate Propain's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Propain's competitors?
Propain's closest competitors in the Sports & Outdoor category are YT Industries, Commencal, Black Crows and 4FRNT Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.