Rose Bikes – D2C Ranking & Growth Metrics
German direct-to-consumer bike brand selling bikes, apparel, parts and accessories.
Last updated · August 2026 edition · method v1.2
Rose Bikes ranks #22 of 312 D2C brands in the August 2026 edition and #6 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Rose Bikes' revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in March and April. Among sports & outdoor brands selling road bikes, its closest competitor is Lectric eBikes (#18).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rose Bikes is today: #22 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Rose Bikes' revenue growing?
We estimate Rose Bikes' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rose Bikes growing?
Rose Bikes' Momentum score is 50.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #23 to #22 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Rose Bikes
Rose Bikes is a German bicycle brand that designs and assembles bikes in Bocholt, in western Germany. The company builds gravel, road, mountain and urban/hybrid bikes, and sells them alongside cycling clothing, bike parts and accessories, including its own apparel line and third-party component brands. Its range covers everything from performance road and gravel models, such as the Backroad and Shave series, to everyday urban bikes like the Sneak.
The brand sells directly to consumers through its own website and a network of physical stores and biketowns across Germany, Switzerland, Austria and the Netherlands, supplemented by partner workshops and shop-in-shop locations across Europe. Rose Bikes positions itself around combining quality engineering with accessible pricing, developing products through its in-house Experience_Lab and assembling bikes itself rather than relying solely on third-party manufacturing. It serves a broad range of cyclists, from road and gravel riders to commuters and triathletes, and also references sustainability commitments tied to reducing emissions in transport.
Rose Bikes branded search volume
How often people search for Rose Bikes by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in March and April and lowest in December.
Rose Bikes' audience, products and channels
Social audience
- Instagram rose_bikes 452,360
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, Italy and the Netherlands.
Rose Bikes competitors
The sports & outdoor brands closest to Rose Bikes: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
Direct-to-consumer mountain bikes and cycling equipment from France.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Custom-configured mountain bikes and e-bikes from Germany
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Rose Bikes vs Lectric eBikes
Lectric eBikes leads on both size and growth: Scale 65.8 against 64.3, and Momentum 62 against 50. See Lectric eBikes' page.
| August 2026 | Rose Bikes | Lectric eBikes |
|---|---|---|
| Overall rank | #22 | #18 |
| Sports & Outdoor rank | #6 | #4 |
| Scale (size) | 64.3 | 65.8 |
| Momentum (growth) | 50.0 | 62.3 |
| Branded search | 80 | 75 |
| Site traffic | 47 | 68 |
| Social audience | 66 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rose Bikes: common questions
What does Rose Bikes sell?
German direct-to-consumer bike brand selling bikes, apparel, parts and accessories. Known for: Gravel bikes (Backroad), Road bikes (Shave), Urban bikes (Sneak), Rose Apparel cycling clothing and Bike parts and accessories.
Where is Rose Bikes from?
Rose Bikes is based in Bocholt, Germany.
Where can you buy Rose Bikes?
Rose Bikes sells through its own online store. Its online store is at rosebikes.com.
Is Rose Bikes' revenue growing?
We estimate Rose Bikes' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rose Bikes' competitors?
Rose Bikes' closest competitors in the Sports & Outdoor category are Lectric eBikes, Commencal, Aventon and Propain.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.