Commencal – D2C Ranking & Growth Metrics
Direct-to-consumer mountain bikes and cycling equipment from France.
Last updated · August 2026 edition · method v1.2
Commencal ranks #29 of 312 D2C brands in the August 2026 edition and #8 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Commencal's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling mountain bikes, its closest competitor is Propain (#45).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Commencal is today: #29 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Commencal's revenue growing?
We estimate Commencal's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Commencal growing?
Commencal's Momentum score is 49.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #28 to #29 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Commencal
Commencal is a French bicycle brand based in Andorra, producing mountain bikes, road and gravel bikes, and related cycling equipment. Its range spans downhill, enduro, trail and dirt jump bikes, as well as bikes for younger riders, alongside components, apparel and accessories under its own name. The brand also uses "snow" and "lifestyle" descriptors on its site, indicating a wider product remit beyond bicycles alone.
Commencal sells directly to consumers through its own website, shipping to a large number of countries worldwide, and positions itself within the sports and outdoor category. The brand designs its bikes in-house and offers them for sale without relying on traditional bike shop retail networks, a model that places it within the direct-to-consumer segment of the cycling industry. Its customer base includes riders across disciplines such as downhill, enduro and trail riding, from entry-level to competition-oriented setups.
Commencal branded search volume
How often people search for Commencal by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Commencal's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, France, Canada and Germany.
Commencal competitors
The sports & outdoor brands closest to Commencal: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Custom-configured mountain bikes and e-bikes from Germany
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Skier-designed all-mountain, freeride and touring skis made in Canada.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Commencal vs Propain
Commencal is the bigger brand (Scale 62.7 against 59.3), while Propain is growing faster (Momentum 61 against 50). See Propain's page.
| August 2026 | Commencal | Propain |
|---|---|---|
| Overall rank | #29 | #45 |
| Sports & Outdoor rank | #8 | #17 |
| Scale (size) | 62.7 | 59.3 |
| Momentum (growth) | 49.6 | 61.1 |
| Branded search | 71 | 68 |
| Site traffic | 54 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Commencal: common questions
What does Commencal sell?
Direct-to-consumer mountain bikes and cycling equipment from France. Known for: Downhill bikes, Enduro bikes, Trail bikes, Dirt jump bikes and Kids' bikes.
Where is Commencal from?
Commencal is based in France.
Where can you buy Commencal?
Commencal sells through its own online store. Its online store is at commencal.com.
Is Commencal's revenue growing?
We estimate Commencal's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Commencal's competitors?
Commencal's closest competitors in the Sports & Outdoor category are Propain, YT Industries, Black Crows and 4FRNT Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.